Extreme is the word! Check out this awesome marketing effort from The North Face, Korea. I love how they build suspense and anticipation! Innored, South Korea, had a pop-up activation in Seoul where they position in the middle of a mall, a south pole camp set up. The experience first start off with the user being given a visual teaser with a VR glasses as they sit on a dog sled. This gave them an assuring impression that they were merely just simulating a virtual tour. Before you know it, the action starts off with the huskies literally pulling the sled, slamming through those snow walls! The ride gets really fast as the user now dashes across the mall and is given the opportunity to grab an awesome jacket from The North Face! Just check their facial expressions! Excellent!