The future the way we want it

I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?

Ad spending in China continues to drive up

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Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.

These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.

Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!

More info and details can be found here.

Wheels of innovation

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Wow, if you ask me what good design is, I would certainly vote for solid aesthetics combined with unrivalled functionality. Our landscape is changing, the building structures in modern environments are less forgiving compared to the spacious environments we were once so used to. Of course, adaptation means solutions that allows us to commute with efficiency. Check out this new mobile cycle. The Cargob Urban Eco-Bicycle is a very awesome delivery bike. I love how it places the cargo in front, making it so easy to access parcels. On top of that, there is a motorised mechanism at the back which basically accumulates energy from the riding and braking. This useful energy can be used as electronic energy to power devices like your mobile phones as well as the LED lights! And what’s forward moving if we don’t incorporate anything or everything with mobile right? There is the app which allows the user to navigate his route upon scanning the details of the parcel box. In addition, it also has a messaging system and parcel acknowledgement feature. Very neat and innovative product.