While working on a previous brief for a client of mine, the idea of VR struck us in the midst of our brainstorming session. Some cringe while others embrace it passionately. Consumer VR experience in today’s context revolves greatly in a ‘controlled’ interactive environment. Why is that so? It becomes extremely challenging to bridge that level of experience into consumer retail, exhibition or even online. Brands are riding on the technology wave but are always skeptical about its outcome and especially for those who are cautious of the perceptions from their target audience. So, we have always had a conservative approach to emerging technologies. Have a look at Parrot’s new Drone plane. The drone offers real time flight experience by allowing the user to navigate the flight from a first person view. The “Disco” drone is no mediocre technology. It ramps up to 80km/hr and its glide trajectory is almost impeccable. Running at 45mins per flight, it allows consumers now to own a piece of technology that brings drone flights to a whole new experience. VR is no longer just a novelty experience used to boost brand’s ego but a usable technology that consumers can indulge in.