Brilliant copy is not easily distinguishable. As creatives, we pare through copious amount of work everyday just to get the best copy. But the average people don’t. And that is exactly the problem: clients sometimes allow themselves to get carried away by injecting so much details and unnecessary information in their marketing, resulting in poor traction. The truth is, nobody actually reads long copy. This video tells it all by showing how much it takes just to make people read, even if it means getting freebies. Arguably, it could be how it is done but i do recognise the fact that people barely give a damn especially when they are commuting. This opera house in Stockholm is showing ‘God Disguised’, a lyrical suite in 1940 from Swedish composer Lars-Erik Larsson and lyrics writer Hialmar Gullberg. Folkopearn does this really well with their message for ‘God Disguised’. Let this be a lesson for us to relook at how we should better portray our communications. Even if fortune is to come, it would still need one to be receptive to it. Whether it is disguised or not.
Valentine’s day will be and have always been one of the few occasions where marketers can explore different ways to advertise their products and services in the most unusual way ever possible. Burger King’s adult meal takes this to an unprecedented level where their adults only meal actually contains the ingredients for mature audiences. Their adults meal includes:
Theres actually two packs of BK Whopper, french fries, beer and a romantic Adult toy in the meal. No matter how old you are, you will always need to have fun.
“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?”