Hello, I’m Zack. A creative director on the small sunny island of Singapore.

My professional experience spans across a spectrum of expertise which includes design, advertising, digital as well as strategy. Over the years, I have been developing work that leverages on integrated marketing channels to enable businesses to deliver greater results by reaching out to their consumers effectively.

Staying sharp and innovative, I have produced creative work for regional, global and local clients. With a determined attitude and a strong passion for creative standards, I believe that – “Every work deserves it’s attention.” I look forward to new challenges and have been constantly experimenting with new media. This blog shall document all my research, analysis and views of the current trends happening in the creative and marketing landscape.

I sincerely extend my welcome to my followers and all who loves reading my blog. Meanwhile, enjoy your stay.






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