Give me a FIVE!

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Car pooling is no longer a strange concept for many of us. Especially for those of us who wants to commute in the most economical and efficient manner, car pools are kind of the way to go. Now, how do we make it even easier? Here’s the good thing, New Yorkers now enjoy this service through Uber! They are implementing a flat rate of $5 for all car pools within Manhattan below the 110 Street area, but limited to peak hours between 7 to 10AM as well as 5-8PM on weekdays! However, this comes with a small price to pay. That is, you might need to walk a bit to a specific location in order to allow the pick up points to be well aligned for better travel efficiency. So the idea here is to make it more optimal to pick you up as well as drop you such that the travel route is well, ‘strategised’ for timely pick ups and well worth fare charges.

 

The interesting thing to note is that car pool has been very lucrative for Uber and based on their current fast growing ridership and the staggering amount of New Yorkers who are using UberPool are growing exponentially. Car pool might just be the way to go for Uber albeit their claims for a ‘complimentary public transportation’ provider.

Let’s see what happens next. I am keeping my fingers crossed that this will pick up fast and hopefully be adopted in Asia countries like Singapore! Nonetheless, Im still an avid supporter for Uber and will continue to use their services.

Balls, balls and more balls.

I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.

The future the way we want it

I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?

Ad spending in China continues to drive up

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Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.

These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.

Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!

More info and details can be found here.

Oreo in a different light

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Have you checked out the new flavour from Oreo? Their newly launched ‘Filled Cupcake Oreo’ literally gave their classic cookie a change in their food design. This one has got that awesome chocolate filling together mixed with original creme, right smacked in the centre. A rather enticing blend of flavour. I think what is notable is the launch of this cookie was rather less mainstream than usual. They unveiled on 245 W. 18th St. in New York and expose this delicious cooke to the excited passers-bys. The current launch date is set to 8 February in the US. I wonder when will they come to Asia??

 

Wearing art

Well, Im a fan of good design but i am also a huge fan of hilarious design! Personally, i find the works of Melbourne crochet designer Phil Ferguson to be very intriguing. In fact, it is loud, cool and very attention seeking. Also known as Chili Philly, he created large crochet with inspiration from all kinds of food. We see pizzas, tacos and a lot more. What is interesting from his work is the way he envisions his designs – they were very much not meticulously planned but rather a moment of creativity. I really liked how he brought art to life. Speaking of wearable art, i do think the definition of wearability can be defined individually.


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Loud and clear

This advertisement for baby carrots just shook me off the chair. They actually made healthy food so annoyingly attractive through unhealthy food advertising. LOL. Clearly, simple healthy food lacks good marketing effort. I for once believe that the whole ‘re-skinning’ process is not just merely putting on hippy looking visuals but rather using stronger messaging. Perhaps this advertisement has taken a more outlandish approach, but one that mimics how a typical junk food commercial might actually behave. I wonder if successful advertising means mirroring the traits of another category. Regardless, this ad has gotten my attention nonetheless.