Back to the future in 40 years

Simple yet concise. There are things about the Japanese culture which makes it so unique and attractive. Be it their music, culture or fashion, everything seems to have that very special flair that could almost transcend reality. Clothes that might look so weird and ideas so radical making its way on to the streets, becoming an everyday affair is proof of the society’s acceptance to constant change. How did youth culture transformed traditional mentality into what it is today? Check out this video by Japanese agency, Hakuhodo, as they create this amazing mash of music video to illustrate the transition of times for Beams in the last 40 years. Amazing work.

Advertisements

Mercy.

Im going to mumble the exact same word she used in the video. “Mercy.” BMW recently released a video featuring Clive Owen, Dakota Fanning and Jon Bernthal in a short action packed movie with fast paced action simulating an escape scene. Needless to say, this is a high budget commercial with lots of planning and cast. Obviously, it is not an everyday affair that creatives can work with such handsome budget and awesome cast. Anyway, the idea of a brand investing this much to create a blockbuster work is commendable. Although the story line is far from being really diverse, the commercial is atypical of most auto car commercials. It place the new 5 series in good light by revving up its reputation further. Nice work.

The daredevil camera man

NIKE’s 2016 commercial, ‘The Next Wave’ is the epitome of good cameratography combined with a solid storyboard. If you are blown away by this video, then you should know this was made possible through the skills of camera operator “Gimbalninja”. The Austrian is famous for his daredevil attitude when it comes to shooting dangerous stunts and absolutely challenging actions in motion. Akin to a first person shooter game experience, the camera experience for the viewer allows one to see the ninja’s perspective. The clip allows you to see how the story flow in very exciting angles all across Beijing and Hong Kong. It was able to feature a nicely curated film of several different sports overlapping smoothly. In short, getting the right script is important but executing a piece of really good work requires getting the best person for the job. Albeit a niche occupation, it is definitely a highly sought after skill set. Check out the videos below.

screen-shot-2016-10-05-at-11-20-45-am

 

Video on the go

messenger_instant_video-640x0

Image source: Digitaltrends

By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?

Everyone is born an athlete

Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.

Run with me

Love running? I bet you will love having a partner that will not only run with you, but also become a partner to pace you and in this case, out run you! Don’t just beat the clock, beat this robot. The PUMA BeatBot is programmed to run focusing on a lane while it act as a push for all runners aiming to beat their own time. Well, since humans get tired and you don’t always have the luxury to find a sprinting partner, this robot might just be the solution for you! I love this idea simply because it not only taps on technology to better our lives, its actually one step towards health technology. Check out the video as Usain Bolt trains together with it and gives his thoughts on the experience. Nice work by MIT & JWT.

Make dreams happen

A video that will not take you too long to figure out the importance of having the right support for you as well as your children’s dreams. This is probably not the first time we have seen such a script, but stories like this tend to warm the heart and deliver the message effectively. It resonates with many and gives you that tint of light, enough to drive you forward and accomplish that one wish you had. Simple, inspiring and lovely.