Video on the go

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Image source: Digitaltrends

By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?

Everyone is born an athlete

Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.

Run with me

Love running? I bet you will love having a partner that will not only run with you, but also become a partner to pace you and in this case, out run you! Don’t just beat the clock, beat this robot. The PUMA BeatBot is programmed to run focusing on a lane while it act as a push for all runners aiming to beat their own time. Well, since humans get tired and you don’t always have the luxury to find a sprinting partner, this robot might just be the solution for you! I love this idea simply because it not only taps on technology to better our lives, its actually one step towards health technology. Check out the video as Usain Bolt trains together with it and gives his thoughts on the experience. Nice work by MIT & JWT.

Make dreams happen

A video that will not take you too long to figure out the importance of having the right support for you as well as your children’s dreams. This is probably not the first time we have seen such a script, but stories like this tend to warm the heart and deliver the message effectively. It resonates with many and gives you that tint of light, enough to drive you forward and accomplish that one wish you had. Simple, inspiring and lovely.

In your direction

Innovations are happening every SINGLE day. This one interesting creation is no exception. It marks the inauguration of the glass speaker technology. Huh, glass? Yes, Turtle Beach has officially made a technological breakthrough by using glass as a form of speaker to project sound. Using what they term as HyperSound Glass, they are able to project what they label as ‘beams of ultrasound’. I thought this was really cool. Check out the video and see how kickass these tech are. I mean the volume isn’t controlled in the video but it fluctuates according to the direction where it projects to. Still in its infant stage, this prototype is already a very impressive concept. These look like they can sit on my small snazzy TV console and still make a statement. That’s a want.

Instagram addict

HAHAHA. Epic.
Seriously, if this isn’t one that can resonate with any Instagrammer out there, then nothing will. Any serious Instagrammer will tell you it takes a lot to get your direction right and a total new level to hit that submit button, especially if you have followers always waiting to see your next post. Look, there really isn’t an easy way to build legitimate followers at an accelerated speed and with that amount of effort placed in creating a kick ass Instagram account, you want to make sure you do it right. From the vast array of filters right down to the brightness, contrast and even the vignette, you want to create the right blend. Yes, being an Instagram addict, I make sure every image of my vintage toy collection is well taken. One of the ingredients for a successful Instagram account is featuring solid content. So check out this video and see how much ruminating is taking place in relation to real life editing systems that are happening on your mobile. Funny indeed.

Give me a FIVE!

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Car pooling is no longer a strange concept for many of us. Especially for those of us who wants to commute in the most economical and efficient manner, car pools are kind of the way to go. Now, how do we make it even easier? Here’s the good thing, New Yorkers now enjoy this service through Uber! They are implementing a flat rate of $5 for all car pools within Manhattan below the 110 Street area, but limited to peak hours between 7 to 10AM as well as 5-8PM on weekdays! However, this comes with a small price to pay. That is, you might need to walk a bit to a specific location in order to allow the pick up points to be well aligned for better travel efficiency. So the idea here is to make it more optimal to pick you up as well as drop you such that the travel route is well, ‘strategised’ for timely pick ups and well worth fare charges.

 

The interesting thing to note is that car pool has been very lucrative for Uber and based on their current fast growing ridership and the staggering amount of New Yorkers who are using UberPool are growing exponentially. Car pool might just be the way to go for Uber albeit their claims for a ‘complimentary public transportation’ provider.

Let’s see what happens next. I am keeping my fingers crossed that this will pick up fast and hopefully be adopted in Asia countries like Singapore! Nonetheless, Im still an avid supporter for Uber and will continue to use their services.

Fun in the box

Another interesting way we can improve brand experience through packaging design. Prior to this execution, Pizza Hut had a movie box concept which also taps on mobile technology. This had a really fun theme to it. The use of the 50s music themed together with the individual donut flavour makes it a rather interesting combination. Somehow the formula for a successful engagement is to combine different experiences into one and to create a fresh perspective to the brand. I think its a brilliant move by Krispy Kreme. Check out this video.

 

Balls, balls and more balls.

I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.

The future the way we want it

I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?