Who doesn’t love booze with great company after work? We all do. And for the most part of it, beer always taste better with good food. Never mind the traditional pair up of beer with pastas or burgers, chips are still the best choice. Probably still the most popular choice for an after work soccer match with your homies! Now, Doritos have once again created something interesting. The Frito-Lay continues to amaze me with their Tostitos’s “Party Safe” bag. Wait a minute, did I just said party safe? Yes i did. That means you now party without the constant fear of driving home drunk.
The pack of chips is actually going to heighten your awareness of alcohol level as well as do the favour of getting you a decent ride home. Pretty nifty trick i did say.
A concept by Goodby Silverstein & Partners, the bag comes equipped with a device that is connected with a microcontroller. It is somewhat calibrated to detect alcohol from the person’s breath. Should the sensors detect alcohol presence, it immediately signals red and what you see is an image of a steering wheel! On top of that, an Uber code is created, indicating a message: “Don’t drink and drive”.
With near-field communication (NFC) technology, you can even tap the bag with your smartphone to activate the ride. With all the campaigns going on against drunk driving and Uber’s ongoing promotions, Tostitos are throwing n the $10 off deals during the period as well as after the Feb 5 Super bowl game. Well played.
There is always opportunity for creativity as long as we don’t stop ‘imaging things‘. I actually love a lot of nice installations that reverse public’s perceptions through provocative imagery. Most often or not, these visual works tend to create something out of another. Like in this case, Irish graffiti artist, Maser, transformed a gas station in Limerick City, Ireland into a beautiful art installation. Are you fond of huge art installations? This might just be your thing. He called it No.27 – A Nod to Ed Ruscha. It is very much an inspiration from pop artist Ed Rushca. It is pretty awesome I would say. For people who indulge and immerse in an artistic environment, they would definitely not miss this one. As much as I love activation and outdoor creative work, this really looks pretty amazing. Looks like this might be an idea for some creative campaign. Hmmm….
Maser said, “My work often boldly juxtaposes old and new, past and present in the architectural elements, the visual grammar and choice of pallet. I hope to create work that surprises people and questions their relationship with the familiar and the norm and also how dissociated we are from the space around us.”
It’s the time of the year and if you haven’t bought anything lovely for your close ones, it is not too late! I know I have talked about how much affection I have for Lego bricks and I suppose I wont be stopping with just a few posts! Hehehe. Lego’s recent offering of the Sydney Opera House shouts out attention like no other. A beauty to behold and one that has got great fun building it. With almost a 3,000 bricks count, this marvelous spledor is huge and beautiful. This is a new release in addition to the already famous Lego Creator line. There are others which includes the Eiffel Tower as well as other interesting sets like the magnificent Taj Mahal. The Sydney Opera House had a previous release but came in a much much smaller scale of 270 brick count. This new set definitely deserves the attention and together with the intricate designs within the structure, it leaves one completely thrilled. Very cool and amazingly detailed. Check out the video to find out more from the designer himself as well as his creative rationale when designing the set.
Courtesy of Ikea China/Yu Studio
Nothing beats brand intimacy when it comes to building consumer relationships. Proclaiming your benefits and unique propositions blatantly, in hopes of eliciting greater brand recognition creates passive communications, which would never connect your brand with your consumers. There is never one fixed methodology when it comes to building a brand’s emotional attachment together with your consumers. Cultural differences create diversity in our society, and it is vital that the right approach be adopted to create the most impactful marketing initiatives. IKEA China is one of the few really amazing IKEA outlets that recognizes the needs and culture of the chinese market when it comes to retail marketing. And trust me, they completely nailed it. I refer to an article at Adage.com which features an article on a short interview with IKEA’s marketing director, Ms. Camilla Hammar. In the interview, Ms. Hammar explained how IKEA China has changed its approach towards the chinese shoppers and how they learn to accept their customers getting all too comfortable with their products.
Ms. Hammar: People literally getting into the beds, taking off their shoes, getting under the covers. Not just one person, but sometimes as a couple or with a child.
One of the most bizarre marketing initiative that IKEA China has rolled out, involves the in-store marriage ceremony of 3 couples! IKEA China has learn to understand the fact that great effective work requires not just great ideas and executions, it is also the knowledge of understanding the market you are trying to sell to. Check out more of the article here.