Shanghai baby!

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Wow. I have been very selective in the kind of stuffs I wanna post on blog as there were really many cool stuffs today, and this really caught my attention. Shanghai is a cosmopolitain city and the fact that it has so many beautiful architectural structures just makes it even more compelling for me. Im an urban man. When I saw photos of the city taken with such depth and quality, I further reassured myself that Shanghai is one my next few destinations. Check out these photos by Wei Gensheng. Wei works as a crane operator on the the Shanghai Tower and mind you, he is an amateur photographer. These wonderful shoots were taken by him. Can you see how beautiful this city is from the ariel view? These pictures are mind blowing. I particularly love the picture with dense fluffy clouds shading the city below from the nice warm sun ray. Fantastic. Wooooot!

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LEGO: Opera Sydney House

 

 

 

 


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It’s the time of the year and if you haven’t bought anything lovely for your close ones, it is not too late! I know I have talked about how much affection I have for Lego bricks and I suppose I wont be stopping with just a few posts! Hehehe. Lego’s recent offering of the Sydney Opera House shouts out attention like no other. A beauty to behold and one that has got great fun building it. With almost a 3,000 bricks count, this marvelous spledor is huge and beautiful. This is a new release in addition to the already famous Lego Creator line. There are others which includes the Eiffel Tower as well as other interesting sets like the magnificent Taj Mahal. The Sydney Opera House had a previous release but came in a much much smaller scale of 270 brick count. This new set definitely deserves the attention and together with the intricate designs within the structure, it leaves one completely thrilled. Very cool and amazingly detailed. Check out the video to find out more from the designer himself as well as his creative rationale when designing the set.

Wedding in IKEA?

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Courtesy of Ikea China/Yu Studio

Nothing beats brand intimacy when it comes to building consumer relationships. Proclaiming your benefits and unique propositions blatantly, in hopes of eliciting greater brand recognition creates passive communications, which would never connect your brand with your consumers. There is never one fixed methodology when it comes to building a brand’s emotional attachment together with your consumers. Cultural differences create diversity in our society, and it is vital that the right approach be adopted to create the most impactful marketing initiatives. IKEA China is one of the few really amazing IKEA outlets that recognizes the needs and culture of the chinese market when it comes to retail marketing. And trust me, they completely nailed it. I refer to an article at Adage.com which features an article on a short interview with IKEA’s marketing director, Ms. Camilla Hammar. In the interview, Ms. Hammar explained how IKEA China has changed its approach towards the chinese shoppers and how they learn to accept their customers getting all too comfortable with their products.

Ms. Hammar: People literally getting into the beds, taking off their shoes, getting under the covers. Not just one person, but sometimes as a couple or with a child. 

One of the most bizarre marketing initiative that IKEA China has rolled out, involves the in-store marriage ceremony of 3 couples! IKEA China has learn to understand the fact that great effective work requires not just great ideas and executions, it is also the knowledge of understanding the market you are trying to sell to. Check out more of the article here.

The bridge

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WOW. Don’t you just love architecture? When I first saw visuals of this proposed project for the bridge design for China’s Hunan province, I was truly impressed. What was even more shocking was the government’s agreement to take on this adventurous design. Kudos to the authorities for approving this splendid spectacular structure. Dutch firm NEXT Architects, who just won an international design competition shall begin this pedestrian bridge next year. The structure spans across the river in Changsha, China’s Hunan province. The design is comprised of three paths which interleave, rise and fall, creating waves in an organic yet optically illusive manner. The idea behind this approach was inspired by an ancient Chinese folk art simulating a knot from the culture. The bridge runs 150 meters (492 feet) in length, rising 24 meters (79 feet) high. Amazing. 

“The construction with the intersecting connections is based on the principal of the Möbius ring.”  Project Architect Michel Schreinemachers