Things happen really fast in a retail environment. While brands continue to inject as much promotions as they can in this cluttered space, consumers are swamped to the point of breaking down. Where then is the effort to build a true relationship with the shoppers? Giving more discounts just makes the brand look cheap while stuffing new product features and collaterals just turn shoppers off literally. So, what are brands missing here? Capitalising the opportunity to engage with technology. Take a look at Make Up For Ever’s NYC Flagship store with their solution to the increasing need for product testing before purchase. Many beauty enthusiasts would love to have a go at the products before making their purchase. The idea here is to use Go Pro camera technology for their make up stations.
The strategic location of the station in the middle of the store attracts customers and intrigues them. While there are Makeup Masters at all the different stations, their role aren’t really to help the customers apply make up. Instead, they assist by customising the shades in the boxes for the respective customer. They provide advice and styling tips to the customers who ultimately apply and test the products themselves. I love the angle where the brand positions itself at – “Tutorials with a pro – not by a pro”. Marvellous use of technology and brand experience.
With the proliferation of mobile games, the gaming industry began to see increased trends of people devoting a large portion of their time and finance into this area of entertainment. As an active gamer, I am also guilty being part of this staggering number of gamers. Now, does that mean console gaming and arcade gaming is losing its appeal? The answer is a Yes and a No. You probably notice the decrease in traffic in your neighborhood’ LAN shops, cyber cafes and arcades. But on the other hand, you see people gripping tightly on to their mobile phones on the train and completely sticking their face into the games wherever they go. This makes you doubt the survivability of traditional gaming. However, Nintendo proves us wrong by actually playing the “catching-up” game. Check out their new console, aka ‘NX’. It is the hybrid of both console and mobile gaming experiences.
Have you check out their trailer? its fantastic. It brings out the essence of the brand and also packs all the function and features of this new tech. Personally, I think they did an awesome job.
Seriously, if this isn’t one that can resonate with any Instagrammer out there, then nothing will. Any serious Instagrammer will tell you it takes a lot to get your direction right and a total new level to hit that submit button, especially if you have followers always waiting to see your next post. Look, there really isn’t an easy way to build legitimate followers at an accelerated speed and with that amount of effort placed in creating a kick ass Instagram account, you want to make sure you do it right. From the vast array of filters right down to the brightness, contrast and even the vignette, you want to create the right blend. Yes, being an Instagram addict, I make sure every image of my vintage toy collection is well taken. One of the ingredients for a successful Instagram account is featuring solid content. So check out this video and see how much ruminating is taking place in relation to real life editing systems that are happening on your mobile. Funny indeed.
So true. Nowadays the only way to get the attention of your viewers is to place their interest before your message. Technically, humans are very subjective animals who always place their attention on the things they like or enjoy the most. I like how Leandro Bonfim illustrates the idea with strong visuals, or rather, visuals that are compelling to couch potatoes who are so used to their TV programs! Print is still a prevalent media to communicate with our viewers.