Missing the vintage Volkswagen van?
Well, good news. The Volkswagen microbus is now officially back and should be an excellent option to the van. What’s even more astounding would be the fact that VW is launching it as an electric model!
Check out more of the microbus here:
You can’t expect anything more crazy than this. A literal yet impactful approach taken by Volkswagen Denmark to introduce the direct sales of cars online. I think the idea of having it so direct creates the powerful message of how easily one can own a Volkswagen. Funny as this stunt might seem to be, it sure delivers a good conversation starter. Das Auto.
Driverless technology have always been a topic widely discussed amongst tech enthusiasts. Google has helmed the title of being pioneer in this technology and we have seen quite a lot of examples of projects and experiments done by them. The parent company, Alphabet, is now embarking on an alternative direction for this project. As much as we hope to see this coming alive, Google is facing a lot of potential challenges in the practical implementation of this technology. Setting up a new company, Waymo, it plans to lead this innovation through collaborative approaches. The concept would revolve around Waymo working collaboratively with auto manufacturers to bring their innovation to goo use. This would definitely include making new vehicles from ideas to reality. Regardless, the data and information accumulated throughout the research remains pivotal to the evolution of automobile. This can be therefore be leveraged by close working relationships with auto manufacturers. The new initiative now remain a effective solutions for businesses worldwide.
Im going to mumble the exact same word she used in the video. “Mercy.” BMW recently released a video featuring Clive Owen, Dakota Fanning and Jon Bernthal in a short action packed movie with fast paced action simulating an escape scene. Needless to say, this is a high budget commercial with lots of planning and cast. Obviously, it is not an everyday affair that creatives can work with such handsome budget and awesome cast. Anyway, the idea of a brand investing this much to create a blockbuster work is commendable. Although the story line is far from being really diverse, the commercial is atypical of most auto car commercials. It place the new 5 series in good light by revving up its reputation further. Nice work.
Wow, if you ask me what good design is, I would certainly vote for solid aesthetics combined with unrivalled functionality. Our landscape is changing, the building structures in modern environments are less forgiving compared to the spacious environments we were once so used to. Of course, adaptation means solutions that allows us to commute with efficiency. Check out this new mobile cycle. The Cargob Urban Eco-Bicycle is a very awesome delivery bike. I love how it places the cargo in front, making it so easy to access parcels. On top of that, there is a motorised mechanism at the back which basically accumulates energy from the riding and braking. This useful energy can be used as electronic energy to power devices like your mobile phones as well as the LED lights! And what’s forward moving if we don’t incorporate anything or everything with mobile right? There is the app which allows the user to navigate his route upon scanning the details of the parcel box. In addition, it also has a messaging system and parcel acknowledgement feature. Very neat and innovative product.
Like they say, if you are going to die, you rather do it in a glorious fashion. This video speaks it all. Saatchi & Saatchi, New Zealand has created amazing work for the Toyota Hilux. They not only dramatises the idea, the content is both extremely hilarious and engaging. An alternative approach towards selling a commercial vehicle with lesser traction compared to Toyota’s flagship models. Nice.
I have seen engaging billboards that moves and interacts with the public. But this one beats the roaming food trucks or mobile advertising trucks. This is actually one hell of a truck from Kagulu, a Taiwanese company in the automotive business. Their truck parks beside you and scans your vehicle. A huge projection screen then reveals your vehicle’s manufacturing date and its current price! So it either prompts you to change to a new ride or post a positive comment on your current one! While some people might find this a rather sensitive data to reveal, its actually a rather innovative and creative execution. Nice idea but we really do need to consider business practicalities and ground sentiments. With these factored in, it would definitely be a brilliant initiative.