Kill those mozzies

WOW. A brilliant idea indeed. Mosquito Killing billboards. Once again, billboard advertising continues to amaze me. More and more awesome ideas get spun through such open media platforms. This billboard was created with the ultimate goal to kill those disgusting mosquitos. The initiative was launched by two advertising agencies in Brazil. Both agencies, Posterscope and NBS wanted to create a billboard that would simulate human sweat to attract mosquitos and eventually ambush them inside. This should aim to totally annihilate all the mosquitos around the area. The idea was originally conceived to help destroy the Zika virus that is currently a sore issue in Brazil and Latin America. Not sure of its effectivity, the billboard is no doubt a deterrent against the spread Zika. At this moment, it is essential to keep the spread in check. There is a debate that this might eventually have a backlash effect as mosquitos are now lured to a specific area. There is a high chance it might even create a large feeding ground if there are humans around area. Again, putting these practicalities aside, I want to applaud both agencies for their brilliant idea to help fight the mozzies and the disease they carry through creative ideas.

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Ad spending in China continues to drive up

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Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.

These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.

Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!

More info and details can be found here.

Eating LEGOs?

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As much as creativity is concerned, being able to swap a couple of bricks and stacking them up all pretty isn’t going to make much of an impact. What’s really amazing is being able to create and built functionality into LEGO bricks. Especially one that serves to improve your daily routine. AstonishingStudios’s new creation is actually a ‘Cheerios Cereal Maker’. It is powered by the LEGO Mindstorm technology and is able to dispense one bowl of cereal together with milk. Check out the video to see more innovative details about the machine. It can be powered by a two Euro coins. The storage is also highly reloadable with enough space for your spoons and a bottle of milk. Awesome.

Huawei smart watch

The Apple watch had been on the news for a while now and since then, a lot of companies have begun their development of smart watch technology. The upcoming Huawei smart watch for their Android Wear tech have been hitting the news lately. The tech company’s strategy to adapt designs for their female audience proved largely well received. In addition, there is now plans for interesting new modifications for their second release in the pipeline. Looking at what Apple is doing, Huawei provides similar options for people to select the type of accessories that comes with the watch. With plans to allow customisation to watch faces and colour palettes, there is diversity for buyers. This emerging competition inevitably benefits buyers after all.

Print that house

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You gotta to be kidding. Assembling a house in 3 hours from 3D printing? Check out this ridiculously amazing technology from China. The Zhuoda Group managed to create a 200 square feet home from scratch in merely 3 hours. Although they have been very lip tight on the materials and technology for the built, it is nonetheless a display of awesome work from the Chinese company. It actually took the company only 10 days to concept and finish the project. With six printed modules consisting fractions like the living room, kitchen, bedroom, toilets and more, the house is not only quick to fix, but also enduring in nature. It is said to supposedly withstand fire, water and even earthquakes. Now that is something to reckon with. Not only is the cost of the project extremely manageable, it also bring 3D printing to a whole new level. Im starting to see more of how 3D printing will influence our future.