Wow, these are pretty unique. Im an ice cream lover and must say these look pretty exotic.These days if it’s not unique, its got to be unconventional. Especially with so much hype around colorful foods, the black waffles here is actually standing out from the mass.
A while back I talked about how technologies can make a difference to our lives. That is, if you allowed it to do so. There are definitely people who embraced change while there are many who are traditional deep down. The place where I worked gave me opportunities to speak to people that uses trackers like fitbit. Patricia Lauder took notice of her Fitbit when it begin to display a peculiar result of her heart rate. It reports an alarmingly high resting heart rate exceeding 140 beats per minute and this caused her to notify 911 immediately. It was later confirmed that there were blood clots in both her lungs and her heart would have to work more in order to balance from the lowered oxygen levels. She was able to get the clots treated and removed within 24hours. Data is important, especially data that can protect our valuable lives.
Things happen really fast in a retail environment. While brands continue to inject as much promotions as they can in this cluttered space, consumers are swamped to the point of breaking down. Where then is the effort to build a true relationship with the shoppers? Giving more discounts just makes the brand look cheap while stuffing new product features and collaterals just turn shoppers off literally. So, what are brands missing here? Capitalising the opportunity to engage with technology. Take a look at Make Up For Ever’s NYC Flagship store with their solution to the increasing need for product testing before purchase. Many beauty enthusiasts would love to have a go at the products before making their purchase. The idea here is to use Go Pro camera technology for their make up stations.
The strategic location of the station in the middle of the store attracts customers and intrigues them. While there are Makeup Masters at all the different stations, their role aren’t really to help the customers apply make up. Instead, they assist by customising the shades in the boxes for the respective customer. They provide advice and styling tips to the customers who ultimately apply and test the products themselves. I love the angle where the brand positions itself at – “Tutorials with a pro – not by a pro”. Marvellous use of technology and brand experience.
Who doesn’t love booze with great company after work? We all do. And for the most part of it, beer always taste better with good food. Never mind the traditional pair up of beer with pastas or burgers, chips are still the best choice. Probably still the most popular choice for an after work soccer match with your homies! Now, Doritos have once again created something interesting. The Frito-Lay continues to amaze me with their Tostitos’s “Party Safe” bag. Wait a minute, did I just said party safe? Yes i did. That means you now party without the constant fear of driving home drunk.
The pack of chips is actually going to heighten your awareness of alcohol level as well as do the favour of getting you a decent ride home. Pretty nifty trick i did say.
A concept by Goodby Silverstein & Partners, the bag comes equipped with a device that is connected with a microcontroller. It is somewhat calibrated to detect alcohol from the person’s breath. Should the sensors detect alcohol presence, it immediately signals red and what you see is an image of a steering wheel! On top of that, an Uber code is created, indicating a message: “Don’t drink and drive”.
With near-field communication (NFC) technology, you can even tap the bag with your smartphone to activate the ride. With all the campaigns going on against drunk driving and Uber’s ongoing promotions, Tostitos are throwing n the $10 off deals during the period as well as after the Feb 5 Super bowl game. Well played.
Driverless technology have always been a topic widely discussed amongst tech enthusiasts. Google has helmed the title of being pioneer in this technology and we have seen quite a lot of examples of projects and experiments done by them. The parent company, Alphabet, is now embarking on an alternative direction for this project. As much as we hope to see this coming alive, Google is facing a lot of potential challenges in the practical implementation of this technology. Setting up a new company, Waymo, it plans to lead this innovation through collaborative approaches. The concept would revolve around Waymo working collaboratively with auto manufacturers to bring their innovation to goo use. This would definitely include making new vehicles from ideas to reality. Regardless, the data and information accumulated throughout the research remains pivotal to the evolution of automobile. This can be therefore be leveraged by close working relationships with auto manufacturers. The new initiative now remain a effective solutions for businesses worldwide.
Im going to mumble the exact same word she used in the video. “Mercy.” BMW recently released a video featuring Clive Owen, Dakota Fanning and Jon Bernthal in a short action packed movie with fast paced action simulating an escape scene. Needless to say, this is a high budget commercial with lots of planning and cast. Obviously, it is not an everyday affair that creatives can work with such handsome budget and awesome cast. Anyway, the idea of a brand investing this much to create a blockbuster work is commendable. Although the story line is far from being really diverse, the commercial is atypical of most auto car commercials. It place the new 5 series in good light by revving up its reputation further. Nice work.