NIKE’s 2016 commercial, ‘The Next Wave’ is the epitome of good cameratography combined with a solid storyboard. If you are blown away by this video, then you should know this was made possible through the skills of camera operator “Gimbalninja”. The Austrian is famous for his daredevil attitude when it comes to shooting dangerous stunts and absolutely challenging actions in motion. Akin to a first person shooter game experience, the camera experience for the viewer allows one to see the ninja’s perspective. The clip allows you to see how the story flow in very exciting angles all across Beijing and Hong Kong. It was able to feature a nicely curated film of several different sports overlapping smoothly. In short, getting the right script is important but executing a piece of really good work requires getting the best person for the job. Albeit a niche occupation, it is definitely a highly sought after skill set. Check out the videos below.
While working on a previous brief for a client of mine, the idea of VR struck us in the midst of our brainstorming session. Some cringe while others embrace it passionately. Consumer VR experience in today’s context revolves greatly in a ‘controlled’ interactive environment. Why is that so? It becomes extremely challenging to bridge that level of experience into consumer retail, exhibition or even online. Brands are riding on the technology wave but are always skeptical about its outcome and especially for those who are cautious of the perceptions from their target audience. So, we have always had a conservative approach to emerging technologies. Have a look at Parrot’s new Drone plane. The drone offers real time flight experience by allowing the user to navigate the flight from a first person view. The “Disco” drone is no mediocre technology. It ramps up to 80km/hr and its glide trajectory is almost impeccable. Running at 45mins per flight, it allows consumers now to own a piece of technology that brings drone flights to a whole new experience. VR is no longer just a novelty experience used to boost brand’s ego but a usable technology that consumers can indulge in.
Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.
Love running? I bet you will love having a partner that will not only run with you, but also become a partner to pace you and in this case, out run you! Don’t just beat the clock, beat this robot. The PUMA BeatBot is programmed to run focusing on a lane while it act as a push for all runners aiming to beat their own time. Well, since humans get tired and you don’t always have the luxury to find a sprinting partner, this robot might just be the solution for you! I love this idea simply because it not only taps on technology to better our lives, its actually one step towards health technology. Check out the video as Usain Bolt trains together with it and gives his thoughts on the experience. Nice work by MIT & JWT.
A video that will not take you too long to figure out the importance of having the right support for you as well as your children’s dreams. This is probably not the first time we have seen such a script, but stories like this tend to warm the heart and deliver the message effectively. It resonates with many and gives you that tint of light, enough to drive you forward and accomplish that one wish you had. Simple, inspiring and lovely.
Innovations are happening every SINGLE day. This one interesting creation is no exception. It marks the inauguration of the glass speaker technology. Huh, glass? Yes, Turtle Beach has officially made a technological breakthrough by using glass as a form of speaker to project sound. Using what they term as HyperSound Glass, they are able to project what they label as ‘beams of ultrasound’. I thought this was really cool. Check out the video and see how kickass these tech are. I mean the volume isn’t controlled in the video but it fluctuates according to the direction where it projects to. Still in its infant stage, this prototype is already a very impressive concept. These look like they can sit on my small snazzy TV console and still make a statement. That’s a want.
So they did it. A restaurant that embraces the concept of delivering an exceptional dinning experience based upon the ‘back to nature’ approach of doing things. I can almost imagine myself dinning in the dark. It’s definitely not an extreme idea nor one that seemed over the top. But to dine in the nude is not something anyone can be comfortable with. Bunyadi, a 42-seater restaurant in London is offering its patrons that naked food experience. With such provocative dinning approach, it might seem apparent that only a handful of daring individuals would strip to their birthday suits immediately. Well, what do you know? That is so wrong. At the moment there are actually 46,000 people on its waiting list!! This is definitely an idea that requires some serious nerve and commitment to work. Come to think about it, would you have second thoughts if you are dinning with people who don’t necessarily look good in their birthday suits?