It’s been a while I have updated my blog. I am currently working on multiple projects and what is worth noting is the interest in UX these days. here is a recent idea that I thought of and really wanted to share. It is a case study I worked on over a duration of 3 days. It focuses on the problems people face when it comes to food. Have a good read. It is also now featured on UX Collective. Its a great blog, please go check out other UX writers’ work too!
My UX solution for a better food experience in Singapore
Missing the vintage Volkswagen van?
Well, good news. The Volkswagen microbus is now officially back and should be an excellent option to the van. What’s even more astounding would be the fact that VW is launching it as an electric model!
Check out more of the microbus here:
I thought these sneakers were pretty cool. Check out new work by Adidas Originals and United Arrows & Sons. Their design for the NMD CS2 was indeed pretty interesting. Something about soft sneakers and that interwoven material makes it so desirable for a weekend shoe. Definitely something I would add into my footwear inventory.
Wow, these are pretty unique. Im an ice cream lover and must say these look pretty exotic.These days if it’s not unique, its got to be unconventional. Especially with so much hype around colorful foods, the black waffles here is actually standing out from the mass.
Brilliant copy is not easily distinguishable. As creatives, we pare through copious amount of work everyday just to get the best copy. But the average people don’t. And that is exactly the problem: clients sometimes allow themselves to get carried away by injecting so much details and unnecessary information in their marketing, resulting in poor traction. The truth is, nobody actually reads long copy. This video tells it all by showing how much it takes just to make people read, even if it means getting freebies. Arguably, it could be how it is done but i do recognise the fact that people barely give a damn especially when they are commuting. This opera house in Stockholm is showing ‘God Disguised’, a lyrical suite in 1940 from Swedish composer Lars-Erik Larsson and lyrics writer Hialmar Gullberg. Folkopearn does this really well with their message for ‘God Disguised’. Let this be a lesson for us to relook at how we should better portray our communications. Even if fortune is to come, it would still need one to be receptive to it. Whether it is disguised or not.
Who doesn’t love booze with great company after work? We all do. And for the most part of it, beer always taste better with good food. Never mind the traditional pair up of beer with pastas or burgers, chips are still the best choice. Probably still the most popular choice for an after work soccer match with your homies! Now, Doritos have once again created something interesting. The Frito-Lay continues to amaze me with their Tostitos’s “Party Safe” bag. Wait a minute, did I just said party safe? Yes i did. That means you now party without the constant fear of driving home drunk.
The pack of chips is actually going to heighten your awareness of alcohol level as well as do the favour of getting you a decent ride home. Pretty nifty trick i did say.
A concept by Goodby Silverstein & Partners, the bag comes equipped with a device that is connected with a microcontroller. It is somewhat calibrated to detect alcohol from the person’s breath. Should the sensors detect alcohol presence, it immediately signals red and what you see is an image of a steering wheel! On top of that, an Uber code is created, indicating a message: “Don’t drink and drive”.
With near-field communication (NFC) technology, you can even tap the bag with your smartphone to activate the ride. With all the campaigns going on against drunk driving and Uber’s ongoing promotions, Tostitos are throwing n the $10 off deals during the period as well as after the Feb 5 Super bowl game. Well played.
You can’t expect anything more crazy than this. A literal yet impactful approach taken by Volkswagen Denmark to introduce the direct sales of cars online. I think the idea of having it so direct creates the powerful message of how easily one can own a Volkswagen. Funny as this stunt might seem to be, it sure delivers a good conversation starter. Das Auto.