Back to the future in 40 years

Simple yet concise. There are things about the Japanese culture which makes it so unique and attractive. Be it their music, culture or fashion, everything seems to have that very special flair that could almost transcend reality. Clothes that might look so weird and ideas so radical making its way on to the streets, becoming an everyday affair is proof of the society’s acceptance to constant change. How did youth culture transformed traditional mentality into what it is today? Check out this video by Japanese agency, Hakuhodo, as they create this amazing mash of music video to illustrate the transition of times for Beams in the last 40 years. Amazing work.

Advertisements

Fly!

While working on a previous brief for a client of mine, the idea of VR struck us in the midst of our brainstorming session. Some cringe while others embrace it passionately. Consumer VR experience in today’s context revolves greatly in a ‘controlled’ interactive environment. Why is that so? It becomes extremely challenging to bridge that level of experience into consumer retail, exhibition or even online. Brands are riding on the technology wave but are always skeptical about its outcome and especially for those who are cautious of the perceptions from their target audience. So, we have always had a conservative approach to emerging technologies. Have a look at Parrot’s new Drone plane. The drone offers real time flight experience by allowing the user to navigate the flight from a first person view. The “Disco” drone is no mediocre technology. It ramps up to 80km/hr and its glide trajectory is almost impeccable. Running at 45mins per flight, it allows consumers now to own a piece of technology that brings drone flights to a whole new experience. VR is no longer just a novelty experience used to boost brand’s ego but a usable technology that consumers can indulge in.

Video on the go

messenger_instant_video-640x0

Image source: Digitaltrends

By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?

Run with me

Love running? I bet you will love having a partner that will not only run with you, but also become a partner to pace you and in this case, out run you! Don’t just beat the clock, beat this robot. The PUMA BeatBot is programmed to run focusing on a lane while it act as a push for all runners aiming to beat their own time. Well, since humans get tired and you don’t always have the luxury to find a sprinting partner, this robot might just be the solution for you! I love this idea simply because it not only taps on technology to better our lives, its actually one step towards health technology. Check out the video as Usain Bolt trains together with it and gives his thoughts on the experience. Nice work by MIT & JWT.

Make dreams happen

A video that will not take you too long to figure out the importance of having the right support for you as well as your children’s dreams. This is probably not the first time we have seen such a script, but stories like this tend to warm the heart and deliver the message effectively. It resonates with many and gives you that tint of light, enough to drive you forward and accomplish that one wish you had. Simple, inspiring and lovely.

Instagram addict

HAHAHA. Epic.
Seriously, if this isn’t one that can resonate with any Instagrammer out there, then nothing will. Any serious Instagrammer will tell you it takes a lot to get your direction right and a total new level to hit that submit button, especially if you have followers always waiting to see your next post. Look, there really isn’t an easy way to build legitimate followers at an accelerated speed and with that amount of effort placed in creating a kick ass Instagram account, you want to make sure you do it right. From the vast array of filters right down to the brightness, contrast and even the vignette, you want to create the right blend. Yes, being an Instagram addict, I make sure every image of my vintage toy collection is well taken. One of the ingredients for a successful Instagram account is featuring solid content. So check out this video and see how much ruminating is taking place in relation to real life editing systems that are happening on your mobile. Funny indeed.

Give me a FIVE!

Screen Shot 2016-05-09 at 9.54.17 am

Car pooling is no longer a strange concept for many of us. Especially for those of us who wants to commute in the most economical and efficient manner, car pools are kind of the way to go. Now, how do we make it even easier? Here’s the good thing, New Yorkers now enjoy this service through Uber! They are implementing a flat rate of $5 for all car pools within Manhattan below the 110 Street area, but limited to peak hours between 7 to 10AM as well as 5-8PM on weekdays! However, this comes with a small price to pay. That is, you might need to walk a bit to a specific location in order to allow the pick up points to be well aligned for better travel efficiency. So the idea here is to make it more optimal to pick you up as well as drop you such that the travel route is well, ‘strategised’ for timely pick ups and well worth fare charges.

 

The interesting thing to note is that car pool has been very lucrative for Uber and based on their current fast growing ridership and the staggering amount of New Yorkers who are using UberPool are growing exponentially. Car pool might just be the way to go for Uber albeit their claims for a ‘complimentary public transportation’ provider.

Let’s see what happens next. I am keeping my fingers crossed that this will pick up fast and hopefully be adopted in Asia countries like Singapore! Nonetheless, Im still an avid supporter for Uber and will continue to use their services.