While working on a previous brief for a client of mine, the idea of VR struck us in the midst of our brainstorming session. Some cringe while others embrace it passionately. Consumer VR experience in today’s context revolves greatly in a ‘controlled’ interactive environment. Why is that so? It becomes extremely challenging to bridge that level of experience into consumer retail, exhibition or even online. Brands are riding on the technology wave but are always skeptical about its outcome and especially for those who are cautious of the perceptions from their target audience. So, we have always had a conservative approach to emerging technologies. Have a look at Parrot’s new Drone plane. The drone offers real time flight experience by allowing the user to navigate the flight from a first person view. The “Disco” drone is no mediocre technology. It ramps up to 80km/hr and its glide trajectory is almost impeccable. Running at 45mins per flight, it allows consumers now to own a piece of technology that brings drone flights to a whole new experience. VR is no longer just a novelty experience used to boost brand’s ego but a usable technology that consumers can indulge in.
Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.
Love running? I bet you will love having a partner that will not only run with you, but also become a partner to pace you and in this case, out run you! Don’t just beat the clock, beat this robot. The PUMA BeatBot is programmed to run focusing on a lane while it act as a push for all runners aiming to beat their own time. Well, since humans get tired and you don’t always have the luxury to find a sprinting partner, this robot might just be the solution for you! I love this idea simply because it not only taps on technology to better our lives, its actually one step towards health technology. Check out the video as Usain Bolt trains together with it and gives his thoughts on the experience. Nice work by MIT & JWT.
A video that will not take you too long to figure out the importance of having the right support for you as well as your children’s dreams. This is probably not the first time we have seen such a script, but stories like this tend to warm the heart and deliver the message effectively. It resonates with many and gives you that tint of light, enough to drive you forward and accomplish that one wish you had. Simple, inspiring and lovely.
I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.
I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?
Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.
These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.
Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!
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