Japan – Zack Chia

Interior design with tea

Posted on November 29, 2016 by Zack Chia

Retail store interiors plays a significant role in helping to keep your customers staying engaged in the store. By now, it should be no surprise that most shoppers tend to return to a shop they purchased before, especially if it can connect with them emotionally. To do this, there must be an opportunity to spark that chemistry with these shoppers. Check out this tea shop in Vancouver, Canada.

Situated along the street, the facade is a beautiful blend of white and red cherry blossoms. The entire design direction is very much inspired by Japanese art, capitalising on the minimalist details that potentially forms into a differentiated tea-drinking experience. In this case, it does not matter if the customer is familiar with the cultures or equipped with the knowledge of Japanese tea-drinking. The customer will immediately be immersed into the entire experience.

Modern vintage

Posted on September 1, 2015 by Zack Chia

Working as a digital illustrator and designer during my early days gave me opportunities to work with very talented creatives who were very craft driven, especially in the area of art and digital graphics. It helps especially for someone with the keen eye for details and the everlasting thirst for beautiful things. I had the pleasure to work with cool kids from all over the world and those who gave me the best memories were the few designers from Japan. Their sensitive touch and appreciation in graphic arts is unrivalled. Take a look at Japanese artist, Segawa thirty-seven. With the use of just Photoshop and After Effects, the artist is able to create these really alluring images. We see how sci-fi is infused with modern culture and ancient art. This mix extrudes an altered universe, yet so compelling to look and admire. The animated gifs depict realism and fun in all its entirety. View more of Segawa thirty-seven’s print works on his Twitter.

Library fashion shop

Posted on May 17, 2015 by Zack Chia

When it comes right down to retail shopping, the very essence of exceptional marketing depends on remarkable services as well as engaging experiences. Themed shopping experiences is one way to leave a strong impression for your clientele. The fact that a lot of designer and luxury boutiques splurge on creative retail displays and pop-up shop marketing campaigns, is a clear sign that this is an opportunity that should not be missed. Sonia Rykiel’s recent opening of their store in Aoyama, Tokyo, epitomises the significance of such classic retail experiences. Their library-themed store packs a really eye catching interior, splash with red and generous shelves of books from the floor right up to the ceiling. And mind you, these are not just wallpaper printed art executions, but real use of props to simulate the theme desired. It all started from Paris where the retail experience centred around the origins of the Left Bank and the concept was later brought globally across the different Rykiel stores. For the A/W 2015 collection, the stores will now feature works from André Saraïva and Daniela Andrier, whom the latter curated an exclusive fragrance for the brand.