This is seriously brilliant. A smartphone app that allows you to literally flirt with a stranger. GM has lately come up with an awesome app developed by their China team for Android which allows a driver to actually scan the license plate of another vehicle and eventually strike conversation with the owner through text messages. How cool is that?! Obviously this sounds really amazing as one can actually be hitting on another simply through an app at close proximity! I remember seeing a photo of an inconsiderate car driver parking so close causing another driver to have difficulties accessing his car door. The app would come in handy under such circumstances with the app. It is reported that app might just work well with Google Glass and that adds a lot of possibilities to this new discovery. Indeed the world of technology and innovation never fails to astound us. The project, DiDi Plate might just found itself a market in our present society. Check out the full article here.
Nothing replaces motherly love. No hero that brave could bear to lose the love from their folks and loved ones. Advertising agency, Lowe-SSP3 Bogota, Colombia had recently did a campaign for the Ministry of National Defense Colombia to helped moms plead the return of their demobilised sons for christmas. The program was so heartfelt, it taps on the emotional aspect of many, especially their sons. Anything can really happen as long as we put our hearts and souls into it. The program, ‘You Are My Son’ took to the streets and TV with songs made through the sorrowful words of these moms. Such impactful yet enduring messaging. Thumbs up.
Wow, we have talked a whole lot about the Google Driverless Car project but less of the real action have started. While we all know research and development is well underway, the Google team have yet to feature anything substantial. Now they have the ‘First Drive’ where they invite people to give it a test drive. As a matter of fact, this test drive had people being fetched around autonomously at locations considered to be more safe with lesser people. The amazing thing about autonomous technology means they don’t actually need drivers and that means no need for steering wheels, pedals nor brakes! All they really need is a really neat computer chip which immediately recognises the locations and onboard software and sensors to move. The machine is designed to bring you to your destination with just a button. Simply brilliant yet revolutionising technology.
Work hard for the things you love. Coca-Cola’s recent initiative, ‘Happy Cycle’, brought that thought to live. This time round, the campaign seemed to drive a different message. However, their marketing efforts remained extremely engaging. We see people being invited to ride the bicycle in an effort to work off the calories to redeem a can of Coke. Whats interesting is the process in doing so. See how you can work off the calories and be rewarded.
Shopping has become increasingly convenient. And that is extremely scary. While it is ubiquitous that online shopping is extremely convenient and easy, the next step of shopper marketing is ensuring it is less elusive to anyone at any given time. Comptoir des Cotonniers, a retail chain in Paris is taking on the approach to completely revolutionise shopping by making it more than just plain convenience. They are taking it another step higher by leveraging on locations outdoor. This idea of using billboard to execute direct shopping is almost immediate and powerful. PowaTag, allows us to make purchases almost instantly with just our phone. Through these ‘shoppable’ billboards, we can use BlueTooth or QR codes to access straight to our wallets and make purchase. Items purchased can be delivered almost within 48 hours. Perfect.
This is exciting. A thief prowling at another. I actually believe that bicycle thievery in San Francisco is pretty prevalent considering the police are now so adamant on nipping these crimes, they resorted to the idea of “Bait Bikes”. A very interesting approach where bicycles are now tagged with GPS devices. Indeed, this is almost like a case half solved. Obviously, for most oblivious thieves, this becomes the ultimate giveaway for them. San Francisco Police Department had their Anti-Bike Theft Unit coming out with a brilliant strategy to apprehend thieves through innovative means. I love how they would then mock the culprit who took the bait. As funny as it might seems, these bicycles were baits to lure the culprits to steal them and eventually had their faces recorded and posted on educational Twitter account, @SFPDBikeTheft. Not only is this humiliating, it is also very entertaining. Bicycle theft cases are on the rise and such measures are panacea to the perpetual crimes plaguing the society. Again, great use of technology, social media and creativity.
Wow. Anyone anticipating the new movie, Dawn of Justice, would indefinitely be stoked by these images. The new Batmobile is indeed way ahead of its time. Personally, Im an avid fan of the Dark Knight and these in my opinion does gives the Batmobile a fresher perspective. Not only is the design loud, bold and very forward in terms of appeal, it looked like it eschewed the older bulky facades from its predecessors. Awesome.
For a start, this might seem lame to certain people. However, the idea of interactivity and engaging consumers is clear in this execution. Mc Donald’s ‘Save the Sundae’ campaign came as a brilliant idea that addresses to the brand’s eagerness to engage their followers. Good job from the boys from Leo Burnett.
An article from DigitalTrends gave a rather interesting report of Google’s recent experiment on their driverless vehicle concept.
I remembered one of the classes I attended recently had me in a slight disagreement with one of the lecturers over the usage of autonomous technology in vehicles. Despite his adamant belief that the concept is far fetched, the technology has been introduced countless times on media and not to mention Google’s very own movie where they actually feature this brilliant technology. Today, these new gadgets will not only revolutionise our daily routines, it will improve them and change how we see things. We must learn to embrace technology instead of fearing how it would constantly ruin our lives. As creative and original as one can get, always remember that the premise of great technology is one that promotes better quality of life, and not destroying it.
Having lived in Singapore for the entire part of life, I have seen so much disparity between races here in this small tiny little island. The republic has went through phrases of racial campaigns and trying its best to bring harmony between the different races. While I have mixed feelings on how successful the efforts were, im quite certain this idea from Coke is pretty interesting. I have shared this exact same idea with several clients before but always get shunned off for being too outrageous. Im starting to believe that it does take a lot more courage for people to accept something beyond the norm. Rather, I think incremental steps would be a better way to bring on radical ideas. Still, this is a good idea to deliver the messages directly to the audience. Drone technology, ahh… finally someone gets it.