Make up like a pro

Things happen really fast in a retail environment. While brands continue to inject as much promotions as they can in this cluttered space, consumers are swamped to the point of breaking down. Where then is the effort to build a true relationship with the shoppers? Giving more discounts just makes the brand look cheap while stuffing new product features and collaterals just turn shoppers off literally. So, what are brands missing here? Capitalising the opportunity to engage with technology. Take a look at Make Up For Ever’s NYC Flagship store with their solution to the increasing need for product testing before purchase. Many beauty enthusiasts would love to have a go at the products before making their purchase. The idea here is to use Go Pro camera technology for their make up stations.

The strategic location of the station in the middle of the store attracts customers and intrigues them. While there are Makeup Masters at all the different stations, their role aren’t really to help the customers apply make up. Instead, they assist by customising the shades in the boxes for the respective customer. They provide advice and styling tips to the customers who ultimately  apply and test the products themselves. I love the angle where the brand positions itself at – “Tutorials with a pro – not by a pro”. Marvellous use of technology and brand experience.

Fun in the box

Another interesting way we can improve brand experience through packaging design. Prior to this execution, Pizza Hut had a movie box concept which also taps on mobile technology. This had a really fun theme to it. The use of the 50s music themed together with the individual donut flavour makes it a rather interesting combination. Somehow the formula for a successful engagement is to combine different experiences into one and to create a fresh perspective to the brand. I think its a brilliant move by Krispy Kreme. Check out this video.

 

Heritage and beyond

Design solves solutions for our clients. At the same time, we designers infuse our understanding of the brand and its heritage into our work. We blend in different perspective of the product while blanching out the unnecessary elements. A packaging that resembles an old school pharmaceutical bottle, the Tsikoudia, is a distillate from the marc of Roussanne grapes by Manousakis Winery. Premium yet mysterious, this is the epitome of a drink with healing abilities. From the design of the label, the illustrations portrays a Minotaur working in a vineyard cladded in traditional Cretan costume. Very epic and interesting. Packaging is significant as the brand’s first layer of communication to its consumers. See more amazing design works by designer, Marios Karystios here.

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Design Pepsi

I find art by Piet Mondrain to be extremely fascinating. To see it being applied on our everyday life can be rather interesting. Designer, Andrea Salamino created an almost new Pepsi can that is clad in traditional Modrian print style. I love how he craft style into the iconic Pepsi can, converting the predominant blue into a new unique identity. Design is integral to our lives and at times we can bring forward a difference by stimulating the way we see and feel things around us. Especially things that we consumed frequently, a well conceived execution brings forward a strong statement. More of his work can be viewed here.

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Pizza movie night

It doesn’t hurt to reward your loyal customers with some good old fashion fun, usually with affordable budget. Im always keen on ideas that pushes boundaries of existing platforms to evolve it further. A good advice for most marketing executives is to leverage old or low tech. Simply because low tech does not equate to low engagement. Crafting a good brand experience can come in the form of ANY available media, platform or tech. Take a look at this awesome initiative by Pizza Hut. They embedded movies which are downloadable via QR codes on four totally different box designs! Furthermore, they are individually characterised as Slice Night, Anchovy Armageddon, Hot & Ready and Fully Loaded. As you probably would imagine, each of these names symbolises a different movie genre. Interestingly, the box by itself is known as the Blockbuster Box. I think this is very cool. The formula to create exciting experience that is very functional to its business, characterizing their boxes and giving their customers variety is a very clever combo. While the practical side of it is argueably quite difficult to pull off without dirtying your phone and the result a rather less ‘hi-res’ movie quality, it’s still a magnificent idea nonetheless. Let’s just hope it improves as the campaign idea moves along.

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Popsicles!

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These popsicles are actually pretty impressive. Love the geometric designs. These are certainly not your average ice cream popsicles. Based in Berlin, Manu Kumar, an architect together with design Stefan Gendl have worked together to produce these lovely popsicles. I really love the polygonal shapes and the symmetric angles. Not forgetting it has a really cute stick with graphic on it. Nuna Popsicles.

Christmas biscuits

I see this technique used very often. Immersing the audience in an unforgettable experience and pulling them out to reality. Most often seen in Wieden + Kennedy’s commercials, McVitie’s ‘Christmas Choir’ by Grey showcases the family enjoying these delightful biscuits akin to them surrounded by lovely pets. Sweet TV commercial.