It’s been a while I have updated my blog. I am currently working on multiple projects and what is worth noting is the interest in UX these days. here is a recent idea that I thought of and really wanted to share. It is a case study I worked on over a duration of 3 days. It focuses on the problems people face when it comes to food. Have a good read. It is also now featured on UX Collective. Its a great blog, please go check out other UX writers’ work too!
My UX solution for a better food experience in Singapore
My student asked what is the difference between knowledge and wisdom?
My answer was:
Where knowledge is the accumulation of information, experiences and deciphered data, wisdom is the ability to understand when to use and how to abandon the acquired knowledge.
Did you see or did you choose not to see that knowledge is important only because it equips u an option to solve but can be detrimental at times for it cripples your brain based on past acquired information?
A while back I talked about how technologies can make a difference to our lives. That is, if you allowed it to do so. There are definitely people who embraced change while there are many who are traditional deep down. The place where I worked gave me opportunities to speak to people that uses trackers like fitbit. Patricia Lauder took notice of her Fitbit when it begin to display a peculiar result of her heart rate. It reports an alarmingly high resting heart rate exceeding 140 beats per minute and this caused her to notify 911 immediately. It was later confirmed that there were blood clots in both her lungs and her heart would have to work more in order to balance from the lowered oxygen levels. She was able to get the clots treated and removed within 24hours. Data is important, especially data that can protect our valuable lives.
Valentine’s day will be and have always been one of the few occasions where marketers can explore different ways to advertise their products and services in the most unusual way ever possible. Burger King’s adult meal takes this to an unprecedented level where their adults only meal actually contains the ingredients for mature audiences. Their adults meal includes:
Theres actually two packs of BK Whopper, french fries, beer and a romantic Adult toy in the meal. No matter how old you are, you will always need to have fun.
“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?”
NIKE’s 2016 commercial, ‘The Next Wave’ is the epitome of good cameratography combined with a solid storyboard. If you are blown away by this video, then you should know this was made possible through the skills of camera operator “Gimbalninja”. The Austrian is famous for his daredevil attitude when it comes to shooting dangerous stunts and absolutely challenging actions in motion. Akin to a first person shooter game experience, the camera experience for the viewer allows one to see the ninja’s perspective. The clip allows you to see how the story flow in very exciting angles all across Beijing and Hong Kong. It was able to feature a nicely curated film of several different sports overlapping smoothly. In short, getting the right script is important but executing a piece of really good work requires getting the best person for the job. Albeit a niche occupation, it is definitely a highly sought after skill set. Check out the videos below.
I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.
VW has pulled off a couple of very unique and innovative campaigns in the past. As brands move towards engaging their audience, they aim to build content as well. Content that is unique to every individual. Like what Ali BaBa’s founder, Jack Ma had said, it is vital that companies now strive to build consumer data. Something of which brands these days yearn to obtain from their consumers. Akin to this VW initiative, the “Unleash Your Golf Rrr” allowed users to create their every own videos with their voice. Through voice recognition, they records it and produces a really cool film. All that unique to yourself. Try it here.