Photography – Zack Chia

Continuing my journey into UX

Posted on August 19, 2018August 19, 2018 by Zack Chia

It’s been a while I have updated my blog. I am currently working on multiple projects and what is worth noting is the interest in UX these days. here is a recent idea that I thought of and really wanted to share. It is a case study I worked on over a duration of 3 days. It focuses on the problems people face when it comes to food. Have a good read. It is also now featured on UX Collective. Its a great blog, please go check out other UX writers’ work too!

My UX solution for a better food experience in Singapore

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Knowledge vs Wisdom

Posted on June 6, 2017 by Zack Chia

My student asked what is the difference between knowledge and wisdom?

My answer was:
Where knowledge is the accumulation of information, experiences and deciphered data, wisdom is the ability to understand when to use and how to abandon the acquired knowledge.

Did you see or did you choose not to see that knowledge is important only because it equips u an option to solve but can be detrimental at times for it cripples your brain based on past acquired information?

Fit and healthy

Posted on April 6, 2017April 6, 2017 by Zack Chia

A while back I talked about how technologies can make a difference to our lives. That is, if you allowed it to do so. There are definitely people who embraced change while there are many who are traditional deep down. The place where I worked gave me opportunities to speak to people that uses trackers like fitbit. Patricia Lauder took notice of her Fitbit when it begin to display a peculiar result of her heart rate. It reports an alarmingly high resting heart rate exceeding 140 beats per minute and this caused her to notify 911 immediately. It was later confirmed that there were blood clots in both her lungs and her heart would have to work more in order to balance from the lowered oxygen levels. She was able to get the clots treated and removed within 24hours. Data is important, especially data that can protect our valuable lives.

BK Adults meal??

Posted on February 14, 2017 by Zack Chia

Valentine’s day will be and have always been one of the few occasions where marketers can explore different ways to advertise their products and services in the most unusual way ever possible. Burger King’s adult meal takes this to an unprecedented level where their adults only meal actually contains the ingredients for mature audiences. Their adults meal includes:

Theres actually two packs of BK Whopper, french fries, beer and a romantic Adult toy in the meal. No matter how old you are, you will always need to have fun.

“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?”

The daredevil camera man

Posted on October 5, 2016 by Zack Chia

NIKE’s 2016 commercial, ‘The Next Wave’ is the epitome of good cameratography combined with a solid storyboard. If you are blown away by this video, then you should know this was made possible through the skills of camera operator “Gimbalninja”. The Austrian is famous for his daredevil attitude when it comes to shooting dangerous stunts and absolutely challenging actions in motion. Akin to a first person shooter game experience, the camera experience for the viewer allows one to see the ninja’s perspective. The clip allows you to see how the story flow in very exciting angles all across Beijing and Hong Kong. It was able to feature a nicely curated film of several different sports overlapping smoothly. In short, getting the right script is important but executing a piece of really good work requires getting the best person for the job. Albeit a niche occupation, it is definitely a highly sought after skill set. Check out the videos below.

Balls, balls and more balls.

Posted on April 19, 2016 by Zack Chia

I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.

Sounding that video

Posted on July 21, 2015 by Zack Chia

VW has pulled off a couple of very unique and innovative campaigns in the past. As brands move towards engaging their audience, they aim to build content as well. Content that is unique to every individual. Like what Ali BaBa’s founder, Jack Ma had said, it is vital that companies now strive to build consumer data. Something of which brands these days yearn to obtain from their consumers. Akin to this VW initiative, the “Unleash Your Golf Rrr” allowed users to create their every own videos with their voice. Through voice recognition, they records it and produces a really cool film. All that unique to yourself. Try it here.

Awesome LEGO machinery

Posted on April 12, 2015 by Zack Chia

I love LEGO. And when I saw this video that one of my peers had posted on her Facebook, I was completely blown away! The way the company sees itself moving towards developing builders of tomorrow drives my motivation to continue my support for the brand. This video is a great example of how the toy is no longer just a play thing for kids. When used with precision coupled with engineering, one can easily create fantastic technology. Using careful computation and tapping on every possible LEGO brick, Akiyuki took on the Great Ball Contraption project. Took the creator almost 600 hours to conceive this beautiful project. What more can I say? Brilliant.

AirBnb Oslo Holmenkollen Ski design

Posted on March 22, 2015 by Zack Chia

Building extremely immersive brand experiences is the result of a combination between fusing the right physical and emotional elements. Take a look at Airbnb’s most recent work with interior professionals Melissa Hegge and Nina Holst, as they attempt to transform Oslo’s Holmenkollen Ski Jump to include a snazzy looking penthouse. The design direction takes inspiration from Nordic designs and incorporates a very exclusive rooftop terrace. The facade has a rather organic shape, leaving a very arresting impression under the light blue sky backdrop. With accommodations at a staggering 200 feet off ground, the layers of glass offers breathtaking view of the city. What a fantastic way to live! Check out these images of the beautiful interiors. Truly a work of art.

Drone ambulance

Posted on February 16, 2015 by Zack Chia

An article on Businessinsider had me wondering why has such a brilliant invention taken this long? It is a known fact that ambulances frequently get stuck in jam especially in crowded cities like Singapore. During times of emergency, it is imperative to ensure clear traffic conditions under the behest of the ambulance. So, Argodesign, came out with the drone ambulance which aims at evacuating the victims from accidents in both congested cities as well as the more rural areas.

From Austin, Texas, the design firm aims to leverage on innovation to deliver results that no other clients could have imagine. Im seeing this idea as exemplary illustration of how our future would be. Not only does the drone not require a pilot, its mobility is almost undisrupted. The drone is also designed to manoeuvre easily through the cities.

Very cool invention that would potentially save the lives of many people.