Read for me, please.

Screen Shot 2016-01-16 at 11.09.52 am

Undeniably technology has slowly changed the way we live. Today, it can be said that humans are starting to rely on them to the extent where we are almost living on a lackadaisical routine. As cringing as it might be, technology does have its advantages especially if it could help to benefit physically impaired patients. Amazon’s new update for its Alexa digital gadget now incorporates a new smart speaker technology. The ‘Echo’ now narrates Kindle books and it can be activated simply by instructing the gadget with words like, “Alexa, read ‘book title'”.

This function immediately triggers Alexa to start the reading program. But do not expect real human reading with emotions but rather, a more robotic approach. Atop of the reading functions, it helps to track the books you were reading and also included smart voice commands like pause, go froward or resume. The complexity of the program is still in its infancy, so don’t expect it to be able to perform operations like jumping in between chapters within your Kindle book. Still, this can be a great help for people who wishes to listen rather than read. But truly, are we over relying on technology or are we really leveraging them to our greater convenience?

Advertisements

To die in style

Like they say, if you are going to die, you rather do it in a glorious fashion. This video speaks it all. Saatchi & Saatchi, New Zealand has created amazing work for the Toyota Hilux. They not only dramatises the idea, the content is both extremely hilarious and engaging. An alternative approach towards selling a commercial vehicle with lesser traction compared to Toyota’s flagship models. Nice.

 

Life’s short play hard

You don’t see amazing feats like this everyday. Compared to Jean-Claude Van Damme’s leg split for Volvo, this is bringing it even higher.  NVIDIA’s recent video for their new device, the NVIDIA Shield TV, push sky diving to its limit. One cannot stop but applauded their daring move. Take a look at the video. A plunging living room with the diver literally strapped to the sofa, enjoying his drink and playing his video game. All these while he falls freely down from high above. Skydiver Jeff Provenzano, straps himself to the living room which was flung out of the plane in mid-air. He demonstrates mad skills as he combats the spinning platform at high velocity WITHOUT failing to enjoy his console game! Is this even real? This is definitely a very solid approach to garner attention from their consumers.

The fastest click

It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.

Think and act

I often joked with my girlfriend that it would be extraordinary if we could text and drive at the same time without difficulty. “Unless we can type with our brain, this is not gonna happen, baby.” I replied with a smirk, assuring her that this day will come and sure enough, it has happened. At Stanford’s Neural Prosthetics Translational Lab, the researchers have created something transformational – a brain computer interface (BCI). Patients equipped with the BCI is able to type up to an average of six words per minute. Now, bear in mind that the project is in it’s infancy stage. As much as this might sound like a conservative figure, I believe it is the first step towards Neural automation. With the help of a brain controlled cursor, the patients used this platform as means to type the words they want. More of this groundbreaking news can be read from DigitalTrends here.

But the fact that technology is moving towards turning thought into action is definitely a feat worth mentioning. Not forgetting, how much we can do when we fuse this technology with human creativity.

Mobile garage design

For those who have the luxury of space but do not have a kick ass looking car park or garage, can probably take up this idea. GazeBox’s newly designed car storage unit. It provides solid cover for your vehicle from the harsh weather conditions while at the same time, becoming a nicely designed structure.

kcRJuIFj gazebox-garage-036-970x647-c gazebox-garage-010-970x647-c gazebox-garage-014-970x647-c gazebox-garage-027-970x647-cgazebox-garage-020-640x427-cgazebox-garage-045-640x427-cgazebox-garage-033-640x427-c

Brilliantly designed to open from the sides to allow shade against the sun as well as forming a solid shelter by closing down the entire unit. In addition, there is a remote which allows the structure to open, simulating a traditional garage unit. Apart from their amazing built, it also helps owners to protect their cars while having mobility. The structure is easy to fix and concrete by nature.

Wheeling the future

NASA continues to produce ground breaking technology. Their new MRV (Modular Robotic Vehicle) prototype boosts the efficiency of standard vehicle manoeuvrability through the use of four liquid-cooled wheel motors. At the same time, its remote controlling features makes the entire driving experience extremely dynamic. Taking on dangerous expeditions require extremely versatile hardware like this. One that is not only able to navigate seamlessly but also able to travel smartly. The video showcases the vehicle’s ability to drift effortlessly, a potential feature to help in negotiating dangerous terrains. NASA made the ride extremely agile by having each of the four wheel to functioning at its own course independently. Another awesome function would be the vehicle’s ability to go driverless. Its remote controlled function allows the expedition teams to rove around many unfamiliar terrains.