You don’t see amazing feats like this everyday. Compared to Jean-Claude Van Damme’s leg split for Volvo, this is bringing it even higher. NVIDIA’s recent video for their new device, the NVIDIA Shield TV, push sky diving to its limit. One cannot stop but applauded their daring move. Take a look at the video. A plunging living room with the diver literally strapped to the sofa, enjoying his drink and playing his video game. All these while he falls freely down from high above. Skydiver Jeff Provenzano, straps himself to the living room which was flung out of the plane in mid-air. He demonstrates mad skills as he combats the spinning platform at high velocity WITHOUT failing to enjoy his console game! Is this even real? This is definitely a very solid approach to garner attention from their consumers.
It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.
I often joked with my girlfriend that it would be extraordinary if we could text and drive at the same time without difficulty. “Unless we can type with our brain, this is not gonna happen, baby.” I replied with a smirk, assuring her that this day will come and sure enough, it has happened. At Stanford’s Neural Prosthetics Translational Lab, the researchers have created something transformational – a brain computer interface (BCI). Patients equipped with the BCI is able to type up to an average of six words per minute. Now, bear in mind that the project is in it’s infancy stage. As much as this might sound like a conservative figure, I believe it is the first step towards Neural automation. With the help of a brain controlled cursor, the patients used this platform as means to type the words they want. More of this groundbreaking news can be read from DigitalTrends here.
But the fact that technology is moving towards turning thought into action is definitely a feat worth mentioning. Not forgetting, how much we can do when we fuse this technology with human creativity.
For those who have the luxury of space but do not have a kick ass looking car park or garage, can probably take up this idea. GazeBox’s newly designed car storage unit. It provides solid cover for your vehicle from the harsh weather conditions while at the same time, becoming a nicely designed structure.
Brilliantly designed to open from the sides to allow shade against the sun as well as forming a solid shelter by closing down the entire unit. In addition, there is a remote which allows the structure to open, simulating a traditional garage unit. Apart from their amazing built, it also helps owners to protect their cars while having mobility. The structure is easy to fix and concrete by nature.
NASA continues to produce ground breaking technology. Their new MRV (Modular Robotic Vehicle) prototype boosts the efficiency of standard vehicle manoeuvrability through the use of four liquid-cooled wheel motors. At the same time, its remote controlling features makes the entire driving experience extremely dynamic. Taking on dangerous expeditions require extremely versatile hardware like this. One that is not only able to navigate seamlessly but also able to travel smartly. The video showcases the vehicle’s ability to drift effortlessly, a potential feature to help in negotiating dangerous terrains. NASA made the ride extremely agile by having each of the four wheel to functioning at its own course independently. Another awesome function would be the vehicle’s ability to go driverless. Its remote controlled function allows the expedition teams to rove around many unfamiliar terrains.
Building extremely immersive brand experiences is the result of a combination between fusing the right physical and emotional elements. Take a look at Airbnb’s most recent work with interior professionals Melissa Hegge and Nina Holst, as they attempt to transform Oslo’s Holmenkollen Ski Jump to include a snazzy looking penthouse. The design direction takes inspiration from Nordic designs and incorporates a very exclusive rooftop terrace. The facade has a rather organic shape, leaving a very arresting impression under the light blue sky backdrop. With accommodations at a staggering 200 feet off ground, the layers of glass offers breathtaking view of the city. What a fantastic way to live! Check out these images of the beautiful interiors. Truly a work of art.
What emanates good spirit in the name of the Olympics? A sense of participation and challenge. This is seen in an unique yet engaging social heat lamp. With the help of MOST Creative Club, the Russian Olympic Committee created interesting heat lamps across Russia. People are free to approach the machine and be challenged to participate in several activities. In return, the lamp would generate heat at other lamps. In a way, you actually sweat it out to keep another party warm! Interesting idea that brings about bonding between people and of course, real fun!
Interesting TV Ad from Nissan for their Almera model. Check out the son seeks approval from his dad only to get a rather interesting surprise.