Chips dont lie

Who doesn’t love booze with great company after work? We all do. And for the most part of it, beer always taste better with good food. Never mind the traditional pair up of beer with pastas or burgers, chips are still the best choice. Probably still the most popular choice for an after work soccer match with your homies! Now, Doritos have once again created something interesting. The Frito-Lay continues to amaze me with their Tostitos’s “Party Safe” bag. Wait a minute, did I just said party safe? Yes i did. That means you now party without the constant fear of driving home drunk.

The pack of chips is actually going to heighten your awareness of alcohol level as well as do the favour of getting you a decent ride home. Pretty nifty trick i did say.

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A concept by Goodby Silverstein & Partners, the bag comes equipped with a device that is connected with a microcontroller. It is somewhat calibrated to detect alcohol from the person’s breath. Should the sensors detect alcohol presence, it immediately signals red and what you see is an image of a steering wheel! On top of that, an Uber code is created, indicating a message: “Don’t drink and drive”.

With near-field communication (NFC) technology, you can even tap the bag with your smartphone to activate the ride. With all the campaigns going on against drunk driving and Uber’s ongoing promotions, Tostitos are throwing n the $10 off deals during the period as well as after the Feb 5 Super bowl game. Well played.

Parcel right at the door step

You can’t expect anything more crazy than this. A literal yet impactful approach taken by Volkswagen Denmark to introduce the direct sales of cars online. I think the idea of having it so direct creates the powerful message of how easily one can own a Volkswagen. Funny as this stunt might seem to be, it sure delivers a good conversation starter. Das Auto.

Re-directing the driverless technology

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Driverless technology have always been a topic widely discussed amongst tech enthusiasts. Google has helmed the title of being pioneer in this technology and we have seen quite a lot of examples of projects and experiments done by them. The parent company, Alphabet, is now embarking on an alternative direction for this project. As much as we hope to see this coming alive, Google is facing a lot of potential challenges in the practical implementation of this technology. Setting up a new company, Waymo, it plans to lead this innovation through collaborative approaches. The concept would revolve around Waymo working collaboratively with auto manufacturers to bring their innovation to goo use. This would definitely include making new vehicles from ideas to reality. Regardless, the data and information accumulated throughout the research remains pivotal to the evolution of automobile. This can be therefore be leveraged by close working relationships with auto manufacturers. The new initiative now remain a effective solutions for businesses worldwide.

Interior design with tea

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Retail store interiors plays a significant role in helping to keep your customers staying engaged in the store. By now, it should be no surprise that most shoppers tend to return to a shop they purchased before, especially if it can connect with them emotionally. To do this, there must be an opportunity to spark that chemistry with these shoppers. Check out this tea shop in Vancouver, Canada.

Situated along the street, the facade is a beautiful blend of white and red cherry blossoms. The entire design direction is very much inspired by Japanese art, capitalising on the minimalist details that potentially forms into a differentiated tea-drinking experience. In this case, it does not matter if the customer is familiar with the cultures or equipped with the knowledge of Japanese tea-drinking. The customer will immediately be immersed into the entire experience.

Back to the future in 40 years

Simple yet concise. There are things about the Japanese culture which makes it so unique and attractive. Be it their music, culture or fashion, everything seems to have that very special flair that could almost transcend reality. Clothes that might look so weird and ideas so radical making its way on to the streets, becoming an everyday affair is proof of the society’s acceptance to constant change. How did youth culture transformed traditional mentality into what it is today? Check out this video by Japanese agency, Hakuhodo, as they create this amazing mash of music video to illustrate the transition of times for Beams in the last 40 years. Amazing work.

Mercy.

Im going to mumble the exact same word she used in the video. “Mercy.” BMW recently released a video featuring Clive Owen, Dakota Fanning and Jon Bernthal in a short action packed movie with fast paced action simulating an escape scene. Needless to say, this is a high budget commercial with lots of planning and cast. Obviously, it is not an everyday affair that creatives can work with such handsome budget and awesome cast. Anyway, the idea of a brand investing this much to create a blockbuster work is commendable. Although the story line is far from being really diverse, the commercial is atypical of most auto car commercials. It place the new 5 series in good light by revving up its reputation further. Nice work.