Ink it mommy!

Here’s something that is not your conventional promotions for the moms out there. As creatives, we are trained to ‘think different’ but also to learn to follow the brief and deliver results based on strategy. A lot of times we are limited to the likes of our target audiences and as we get so used to these creative and strategic restrictions, we tend to propose ideas that are not too ground breaking. While I must say breaking away too much can also lead to quite a drastic result. Advertising agency Manga, Sao Paulo, Brazil decides to give mom a special gift. They didn’t want the usual mundane gifts for moms. So they proposed something that is eternal. They wanted to gift moms with tattoos! A project by PUMA, for creating an eternal gift by getting yourself a tattoo as long as you chalk up to 250 dollars in the PUMA shop. This has to be one of the most bizarre yet daring campaigns I have seen so far for this year. It takes a lot of convincing to get a client to actually approve this bold campaign. I highly doubt anyone would shop and impulsively get their body tattooed. But I do pretty much respect the verve and passion of the agency to push this idea through and actually got it sold. Still, respects to the creative team.

Shade up the buses

A simple idea can bring about effective results. Sometimes it is not just about the creative budget. It is about bringing the experience right down to the consumer. I do sometimes start off my work with the “What If” question. What if I could brand Ray Ban glasses simply by giving the public the experience of using one? Ray-Ban Belgium and DDB has teamed up to launch this simple campaign by decorating public transportation with tinted window panels to communicate across the message for promoting Ray-Ban’s polarized color lenses. Cool idea.