Child Abuse Ad Shell

Children love secrets. Especially secrets that adults do not know. I must say this is a very well executed work that shows great functionality and creativity. Making use of actual children’s height to display the visuals of a badly bruised child where only the child could see while adults see another image on a different angle. Clever and amazingly well messaged. I love how they make use of simple technology to drive great messaging to the younger audience. Nice one.