Balls, balls and more balls.

I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.

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The future the way we want it

I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?

Ad spending in China continues to drive up

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Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.

These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.

Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!

More info and details can be found here.

Move it, fatty.

So true. Nowadays the only way to get the attention of your viewers is to place their interest before your message. Technically, humans are very subjective animals who always place their attention on the things they like or enjoy the most. I like how Leandro Bonfim illustrates the idea with strong visuals, or rather, visuals that are compelling to couch potatoes who are so used to their TV programs! Print is still a prevalent media to communicate with our viewers.

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Oreo in a different light

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Have you checked out the new flavour from Oreo? Their newly launched ‘Filled Cupcake Oreo’ literally gave their classic cookie a change in their food design. This one has got that awesome chocolate filling together mixed with original creme, right smacked in the centre. A rather enticing blend of flavour. I think what is notable is the launch of this cookie was rather less mainstream than usual. They unveiled on 245 W. 18th St. in New York and expose this delicious cooke to the excited passers-bys. The current launch date is set to 8 February in the US. I wonder when will they come to Asia??

 

Hire and fire

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Two things: Never diss the employees who you fired because you never know if they would ever make a lethal comeback at you. And the next thing you probably want to consider as a CEO is to make sure you fired ONLY the right people. When asked if the employees he fired had indeed been hired by Apple, Tesla CEO, Elon Musk’s sarcastic(well, at least in my own opinion) remarks made quite a clear statement. “They hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”

Ironically, it seems that this man is now hiring an ex Apple employee. Microprocessor engineer, Jim Keller has been officially hired to work on the Autopilot Hardware Engineering for Tesla. Apparently, this was a strategic decision where Tesla sees the value that Keller could bring on board for their project. Tesla officially declares Keller as a potential employee who would “bring together the best internal and external hardware technologies to develop the safest, most advanced autopilot systems in the world.” Keller was given the position as Vice President of Autopilot Hardware Engineering. Now, expect more awesome stuffs from Tesla.

 

Igloo bungalow!

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I believe in the concept of Airbnb; where people could connect with one another as they enjoy a part of their lodging together. The concept itself is beautiful. It connects people, enables travellers to enjoy a rather unique experience. We can certainly stretch the concept of unique all the way towards exotic. We can all pretty much agree that creativity has no limits. Check out the “Boutique Winter Igloo”. A freelance art director, Patrick Horton, and his room mates had just built an amazing winter cave, made up of natural elements. It promises a rather exotic experience for two. After having listed it on Airbnb, the ad got taken down by an employee from Airbnb. This was what he said to Patrick:

“We are happy to see that you guys are saying busy and having fun during Blizpocalype,” an Airbnb rep wrote. “Unfortunately, you igloo, while very well constructed, has failed to meet our occupancy standards.”

Check out the pictures. Its really one chic looking backyard bungalow! Enjoy the snow people.