Cross selling marketing has been one of the most used approaches that marries both desires and demands. It creates an opportunity or platform for consumers to engage in the brand together with another brand through an immersive experience. Uniqlo’s recent collaboration with Starbucks can be considered one of the most ingenious strategy. They opened the curtains revealing a mini Starbucks outlet in their flagship New York City outlet. Together with a well furnished second floor which features nice sofas, tables and other furnitures, it contributes to a snazzy interior. Thus, drawing a huge amount of shopper attention. Together with iPad stations, a nice cozy ambience gave shoppers a really cool experience. Check out the art direction, featuring the design of a musesum where there are artwork collections from Andy Warhol, Jean-Michel Basquiat and more.
I have always been a great fan of america’s rich art history. Where pop art is concerned, many of us would naturally relate back to art icons and legends like Andy Warhol and Roy Lichtenstein. Here at Pop Art Design, at the Barbican Art Gallery, London EC2, on the 22th October onwards, there would be an exhibition which explores ways where we see the different ideas and works of pop artists. Check them out.
Famous artists and their work remains an icon for their era as well as a memory that is forever being remembered. We all know pop art when we see one. Through it’s colorful vibrant palette, the interesting mix of repeated patterns, pop art movement remains in the hearts of many. With that, we can never forget one of the most notable artist of the pop art movement, Andy Warhol. Sparkling water brand Perrier celebrates its 150 anniversary with works based on the legendary artist. Andy Warhol created 40 silk screen prints for Perrier’s iconic bottles and now Perrier would release a limited edition range of four Perrier labels each with designs truly inspired by Andy Warhol’s color palettes.
To make the entire campaign even more engaging, the company is also offering everyone a chance to win themselves an original art piece from the legend himself. A piece of Andy Warhol’s ‘Space Fruit: Lemons’ can be won by entering this site. You can also get to enjoy some of his notable works. Any man would die, but a great brand never perishes.