Backdoor security

Screen Shot 2016-02-18 at 10.16.16 am

This is certainly depressing. At one point I do agree with Tim Cook’s decision to NOT develop a backdoor access for Apple devices, I cannot denied the urging need to assist FBI in cracking down the dreadful murder case of Farrok and Malik. Evidently, it is a case where there isn’t a definite answer. I lean towards Tim’s decision in favour of maintaining security for all Apple products simply because of the greater risk at hand. This is very much akin to the case of terrorism where reporters or journalist are held hostage for ransom. Should countries compromise on their own security policies to not bow down to terrorism? Or do they pay and obliged to the demands of terrorism? Again, this becomes a case where governments are looking into making decisions on a larger scale or an individual basis. What are your thoughts?

 

Advertisements

Hire and fire

amd_cpu_jim_keller-640x0

Two things: Never diss the employees who you fired because you never know if they would ever make a lethal comeback at you. And the next thing you probably want to consider as a CEO is to make sure you fired ONLY the right people. When asked if the employees he fired had indeed been hired by Apple, Tesla CEO, Elon Musk’s sarcastic(well, at least in my own opinion) remarks made quite a clear statement. “They hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”

Ironically, it seems that this man is now hiring an ex Apple employee. Microprocessor engineer, Jim Keller has been officially hired to work on the Autopilot Hardware Engineering for Tesla. Apparently, this was a strategic decision where Tesla sees the value that Keller could bring on board for their project. Tesla officially declares Keller as a potential employee who would “bring together the best internal and external hardware technologies to develop the safest, most advanced autopilot systems in the world.” Keller was given the position as Vice President of Autopilot Hardware Engineering. Now, expect more awesome stuffs from Tesla.

 

A case that bends

photo-main-2-640x0

This article from digitaltrends leaves me wondering if Kickstarter is starting to get diluted with weird projects, almost like a dumping ground of ideas. But this idea, a flexible casing for the notorious case for bending iPhones is one that intrigued me. At least we now have a solution for it? This new parody attempts to rectify the problem by being a flexible yet protective case to your phone. Bendifone, an accessory that seeks to protect your iPhone is started by Amberlee Donahue of Marietta. I love how she describes the Bendifone will bend together with your iPhone almost seamlessly. Check out more of this article at digitatrends here.

 

Phone payments

An article on Mashable reports the recent partnership between Apple, Visa, Mastercard and American Express to formulate a digital mobile platform for all phone users to make purchase through their iPhones while they shop in stores. I guess its about time that this would happen considering there have been numerous digital wallet applications that have hit the market but yet to gain enough traction from their applications. Quite expectedly, the new iPhone come with NFC chips, creating the possibility for digital payments. While a lot have little success in this area, Apple has a considerably high change of gaining success. I do see a lot of innovative opportunities to tap on. Will you be comfortable to try out mobile payment through your phone?

Wall hugging?

Im sure this isn’t something new to all of us. Especially iPhone users out there, you KNOW it. The fact that we need to constantly plug in for battery power is beyond frustration. Somehow this video seemed to depict Samsung mitigating this issue. The new Samsung S5 with lesser power issues? Really? While I highly doubt so, I do think the commercial resonates with a lot of people out there. Most of us suffering from the mediocre battery performance from smartphones are compelled to make a switch to another brand often promising us longer, more robust battery performance. Well, i do think this is a rather amusing commercial of how Samsung would sell through benefit but at the expense of Apple.

Apple tracks your health with Earpods?

ap-earpods

secret-headphones

An article on Mashable reports that Apple’s EarPods might feature heart rate and blood pressure measuring functions in the near future. More rumors surround this discovery with claims that Apple might have this new innovation as part of their future Apple wearable line. Most notably the iWatch. These were rumors from Secret, an anonymous app which sometimes feature juicy news that might not pass off true. Interestingly, if these rumors were true, it does make sense that Apple tied up their products with something that benefits their users.

Companies are tapping vigorously on functions within their organizations to create core competencies and developing them into an competitive advantage. Such is a great example of effective use of competencies where technology, design and strategy propel innovation. These features add value and improve the daily lives of people like you and me. And I think its a pretty smart and valid integration of functions. However, such innovations remain a novelty in today’s context still.

The power of people.

2 4 5 6

“You are more powerful than you think.”

For any brand, those were the exact words they would say to any of their customers perplexed by the huge array of brands out there in the digital jungle. The fact that people must understand that they possess the power to determine their own brand experience is one less practiced these days. With so many options and misleading advantages, one would might easily fell for the snake oil advice. However, strong branding resonating with consumers can easily deterred itself away from less mainstream ploys. Apple in this case, has done a fantastic job. This new ad for the iPhone 5S features people. Yes, people. Again, the brand is so human centric that whatever it features, almost relates itself back to how it adds value to people, enriching their lives. Such is the get-go of the brand, earning it’s well deserved popularity and followers. Another magnificent commercial from Apple. Check it out.