I simply love suspense when it comes to tv commercials. That moment of imagination would allow your viewers’ minds to go free and crazy. For Goodness Shake has done up a commercial which is entertaining and hilarious. They emphasize that urge for a really good protein shake and the awkward moment for the silly gesture that follows. Nice way to emphasize how the product would resolve this embarrassing moment. With for goodness shake, its all ‘shaked’ up!
The Reading ‘Tray’
Ever thought you could eat while you read your favorite magazine without any crumbles or spills from your morning breakfast? Well, now you can! I spotted a tray that allows you to browse your book and still enjoy your coffee.
“Although many people habitually do several tasks at once, they do not realize that they are multitasking”, unless a “mistake” is made. Yuhun Kim.
AAAaaarrrggghhhh!!!
I had a good laugh when I saw the ads by BBH London for the British soft drink brand, Tango. They are known as the ‘AAARGH’ ads. What you do see in all the 3 executions is the reaction of the person after gulping down the soft drink. Some times a simple yet exaggerating execution could result in a rather memorable ad. However, the results could be dicey if the creative work is not well managed. This tv spot is short and sweet with a highly impactful effect simply illustrated by those exaggerated expressions. This is great work produced without being encumbered by any stale traditional advertising formula. I like it.
Here we go!
We see creative work being done all over the world each day with more and more zany ideas coupled with great innovations and technology. How about some really cool outdoor action purely based on an activation stunt? The Bank of Garanti in Turkey has just displayed their take for great creative work with this amazing outdoor stunt. They got a really cool events company, Ikarus Events to launch this campaign. What they did was to eventually fly a solo glider up and rain mini packages of soft cute toys across the city. Daring approach I must say. As much as I can see how the outcome would be, I personally love the way they push the message across. It almost seem like an air ambush but done in the name of fun! As you look up in puzzlement and wonder hard, you then slowly make up of what it is and instantly people rushed towards the free stuffed animals. As the adage goes, seeing is believing.
Zack Chia 