The Land Rover brand is becoming a big hit amongst many youths these days who aspires to take on the off road experience. The Range Rover, however, is a modern luxury SUV with off road features. With the vehicle’s sexy facade and it’s powerful engine, it is easily one of the most adored ride for city cruising. Check out Y&R, USA’s recent TV commercial for the Range Rover. We see a man returning a scarf he found with the help of his ride and pet dog, to this lovely lady. A simple advertisement that brings about the car and the lifestyle it entails.
Advertising has evolved to meet our ambitious behaviors and consumption. One of the formulas commonly adopted in advertising is the dramatizing of the product proposition. While the proliferation of crappy ads done in bad taste has choked the media often, there are some who make dramas seem so smooth. SKODA has recently did this commercial which evidently displays their Octavia vRS as one family car with a difference. And a massive difference we are talking about here. We literally witness the idea of how “even a bad ass would envy” theme come to life here. While the car cruises down the road, a series of dramatic events unfold one after another. By capturing the facial expressions of each individual and their reaction upon seeing the car, it is undoubtedly one attention seeker.
“The new more powerful Octavia vRS. It’s not your everyday family car.”
Thats a standard product benefit pack with a twist. And we can clearly see it in the commercial. Nowadays automobile commercials are starting to get more interesting.
Driving an SUV for off road travels is a pleasure for most people. You go camping, hiking or even on a picnic with your SUV ride together with the wife and kids, makes up for a great weekend off the hectic week of work. Im personally a fan of SUV cars, but that hasn’t stop me from keeping my eyes on other interesting types of cars in the market. While I do confess my love for luxury sedans, as a creative I always keep my eyes open for interesting innovative cars that makes it’s appearance once in a while. The Smart fortwo is a rather unique car that does pique my interest with their rather quirky commercials. Due to the nature and positioning of this adorable looking car, advertising for this vehicle is more often or not, made with creativity. We see in this commercial how the car tried being an off road vehicle by challenging mountains and even dashing into the river! It is amusing to see how it failed at being so adventurous but yet a really tough hotshot in the city by ending with the Smart fortwo doing a really quick fascinating parallel parking. Nice way to position the vehicle by first showing it’s weakness and then exploiting it’s potential. Another vehicle well marketed. “The Smart fortwo: The Ultimate City Car”. Oh you bet it is.