Pink ribbon

Bringing in a huge impression this time, creative agency, Brandenburg, Reykjavík, generated massive awareness for Cancer in Iceland this October. One that so huge in scale and would involved efforts of people and the general public. October in Iceland is cancer awareness month and the the agency came up with the idea of having an outdoor activation on the streets. With the aid of the police and authorities, the painted the streets pink in the shape of the pink ribbon logo. In the middle of Reykjavik. Check out this cool installation.

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