This in my opinion is LIVE Interaction. I mean I haven’t seen an installation like this yet. Maybe some digital billboards has got great interactivity with mobile technology but to have one that reacts to the environment, especially something so random like this, is pretty interesting. In Singapore, all endeavors to create digital interactive billboards have resulted in epic failures. This example here by British Airways features a little boy waiting for a plane to fly past. Upon detection, he rushes forwards and immediately identifies the plane with much verve. Brilliant execution by Ogilvy UK. Nice execution indeed. Now, who says billboard advertising is to be dull and boring?
There are so many people who travel abroad from India for work, study and even settling down in the US. British Airways, an airline with the human touch believes that it is important that nothing should stand between the bonds of families. They started this long-term campaign to tell India Ex-Pats that they should be visiting their Mums soon. The campaign, “It’s time to Visit Mum!” debuted with a rather touching video of a mom who records her account of how she misses her son that is now in America. She cooks his favorite dish and was actually told that someone from British Airways would meet her and bring it to her son in America. That person is none other than her son. It came as a shocking surprise to see her beloved son after 15 years. Indeed, a very touching story that would definitely bring a strong and heavy message across to all the Indian Ex-Pats in the US.