More Budweiser stuffs. 6 million hits and running. I guess the idea of being there for you at the most intimate moments seem all too tempting for any big brand to leverage on. However, in doing so, evading the commercial element of it would seem highly impossible. Here we see a hero returning back to his hometown. He receives a great surprise from everyone back home. While the experience is usually ephemeral, Budweiser attempts to transform this occasion to a joyous one with a huge party installed for LT. Chuck Nadd. “Every soldier deserves a hero’s welcome”. Despite not eluding the fact that it is still a commercial selling beer, the softer side of the story brings us to a level where we question if advertising has an unconventional approach with lesser surfeit of hard selling details. Instead, it might just be more effective where emotions are involved.
A simple idea can spun into numerous creative denominations. Just like how a short and concise message, “Best Buddies”, could leave us in awe. Budweiser’s latest commercial, #BestBuds features a romantic friendship between two lovely animals. We see a little cute puppy getting adopted and how the puppy bids goodbye to the horse in the barn. Again and again, the dog comes back to the horse. Finally, it ends with a really nice heartwarming scene. I shall leave you with suspense, go watch this video.
Clearly there is no better way to make friends than to do it over a toast! This is truly a brilliant idea from Budweiser. You can now scan the Buddy Glass, which has a chip at the bottom of the glass. By scanning, the chip now contains your Facebook information and every time it touches another glass, the two chips will be connected on Facebook with a friend request for friendship on the social platform! Imagine the amount of friends you would make should you go around toasting everyone! You do not need to exchange business cards or save yourself the hassle to go through the introduction phrase anymore. Now, all you need is to toast! What if you could use this glass to ‘tag’ someone? What if you toast the same glass two times and you get to ‘check-in’ with that person in the event? This idea has potentially opened up doors to more possible channels of networking. Very nice.