Retail store interiors plays a significant role in helping to keep your customers staying engaged in the store. By now, it should be no surprise that most shoppers tend to return to a shop they purchased before, especially if it can connect with them emotionally. To do this, there must be an opportunity to spark that chemistry with these shoppers. Check out this tea shop in Vancouver, Canada.
Situated along the street, the facade is a beautiful blend of white and red cherry blossoms. The entire design direction is very much inspired by Japanese art, capitalising on the minimalist details that potentially forms into a differentiated tea-drinking experience. In this case, it does not matter if the customer is familiar with the cultures or equipped with the knowledge of Japanese tea-drinking. The customer will immediately be immersed into the entire experience.
Amazing work from Wendy Morgan, music director with a knack for creating awesome work that would help brands push out their voices more effectively. This time round, she created this amazing music video as a means to advertise for the Volkswagen Beetle’s interactive music video – “The Beetle Remix” together with creative agency, Red Urban Canada. What we see is the evolution of music videos on youtube with more interactivity, live ambience and a rather unique way of creating music. The band used the VW Beetle as part of their rhythm section. Check out the video and make sure to click all three different genres of music and witness how the band would play each music piece brilliantly while encompassing the VW Beetle as part of their performance. Very impressive and captivating video. Nice work.
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
Being an innovative and bold leader, Richard Branson lives up to his name. Under his leadership, Virgin Atlantic had enjoyed significant success in all areas of their business. One of the key positioning for Virgin Atlantic would be the experience of flying. They emphasize this further by bringing the experience outdoors. Through the element of surprise, they gave the public a glimpse of what they would enjoy should they fly with Virgin Atlantic. You see an ordinary yet comfortable bench, then without much suspicion, you take a seat, ONLY to realize the drama that is about to unfold. You are greeted by stewardess clad in red uniform approaching you with drinks, you could see a drama, a real game taking place as well as the luxury of having a meal. This approach leaves a rather deep impression in the minds of the people and would generally keep them captivated by the surprises they get. A great way to share your airline’s brand experience with people who might not have try it before and potentially spur a successful conversion.
Are you proud of being a Canadian? Well, you should be! After seeing this interesting work by advertising agency, Rethink, Canada, it sure does feel good to be a Canadian! What they did was to build a beer fridge filled with Molson Canadian and have it move across Europe. It garner a lot of attention from passer bys and many seek ways to open this fridge. It stood still and tight. Your only key to release your treasure is none other than a Canadian passport. It is not frequent that an opportunity like this come by where you are handed a really interesting product to be marketed using such guerilla tactics. However, whenever possible, as creatives we should aim to always add that surprise element into the work we produce. Guerilla advertising is a really good way to create hype, engagement and social attention with limited marketing budgets. Well, everyone had fun isn’t it?