Recently, Ogilvy Singapore has been seen doing lots of good work by collaborating with their network agencies. This time round, another amazing creative work done by Ogilvy Singapore and Japan. Excellent way to depict the true value of Coke’s brand message. The creative formula that they adopted this time round is by changing the sound of opening a Coke bottle. As we all know that a ‘psssstttt’ sound is heard every now and then when we twist the cap of a Coke bottle open, now you hear sounds of everyday life like the sound of boxing, people shouting, people running, people skating, people laughing or even people traveling instead. It is very human oriented. Together with DJ Jun Fujiwara, this project was made possible, bringing the message of happiness wherever it goes. Nice.
Coca Cola’s has always been creative on all their marketing and advertising campaigns. And for this summer, it is no surprise. The Coke Social Can now comes in your usual container, except you can split it into two. Pretty cool huh? I think it is an absolutely brilliant idea. By twisting the can, you could remove the top off and thus, allow you to pass the bottom half, which is a container cup to another friend. You could then pour your coke from the top half into the bottom half and share it!
I particularly like how Coca Cola embrace the idea of harmony and sharing amongst people. You see, by making an effort to do something nice every time, it potentially keeps your brand in the memory span of people. Every one of us has a limited ‘present’ brain function that particularly remembers things that happen currently up till perhaps a day or so. To constantly be placed at this spectrum of the mind, one must do things that provoke and instill values. Its kind of like bumping up a thread on the forum or constantly appearing on the news feed of a social platform. No matter how many times you appear, if your content is crap, people wouldn’t care much. The great strategy Coca Cola adopted in my opinion is to intermittently distract us away from our busy selfish rat race lifestyle by throwing such interesting fun loving campaigns.
Great work there by folks and friends from Ogilvy Singapore! Naiiisssseeee!!!