So true. Nowadays the only way to get the attention of your viewers is to place their interest before your message. Technically, humans are very subjective animals who always place their attention on the things they like or enjoy the most. I like how Leandro Bonfim illustrates the idea with strong visuals, or rather, visuals that are compelling to couch potatoes who are so used to their TV programs! Print is still a prevalent media to communicate with our viewers.
I have seen engaging billboards that moves and interacts with the public. But this one beats the roaming food trucks or mobile advertising trucks. This is actually one hell of a truck from Kagulu, a Taiwanese company in the automotive business. Their truck parks beside you and scans your vehicle. A huge projection screen then reveals your vehicle’s manufacturing date and its current price! So it either prompts you to change to a new ride or post a positive comment on your current one! While some people might find this a rather sensitive data to reveal, its actually a rather innovative and creative execution. Nice idea but we really do need to consider business practicalities and ground sentiments. With these factored in, it would definitely be a brilliant initiative.
I refer to the post on TechGYD (technology blog) on the creation of logos. These days many designers create logos based on its aesthetics value and less of the meaning behind it. What exactly makes up a good logo? Is it one with copious compliments or one with the right meanings behind it? Or is it how it was envisioned in the first place? Regardless, as creatives, one of the main things that significantly makes up a perfect logo is one that is not only brilliant in design, but also one with meanings so sophisticated yet meaningful for the brand they represent. Check out the link here from tech blog and see what these logos represents. Personally, I love the Apple logo and how it was created, along with IBM, Baskin Robbins, Unilever and Toyota.
WWF and Vancouver Aquarium has done a magnificent job producing a series of commercials illustrating the immediate dangers of our environment. What could happen if we do not stop dumping waste and creating hazards to our environment is a possible catastrophe of a massive litter field. I love how they depict the consequences by showing you heaps and heaps of garbage and a whale would just appear and subtly strike you with a conscious thought. Very simple yet powerful messaging.