The fastest click

It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.

Show me only what I want

Screen shot 2013-07-27 at PM 04.50.00


Pinterest being one of the most popular social platforms around has gotten quite a huge following over the last couple of years. Apparently, as they grew in size, the amount of information on the space expands and tend to overload users with too much content. Some of which are relevant while the rest might be just spam content for others. In order to deliver a much more personalized experience, Pinterest is now seeking new ways to do content filtration through some experiments in the coming weeks. Pinterest will now track your web history and then display pins that would interest you while filtering those you might not be interested in. As much as Pinterest is aware that not everyone is cool with the idea of having someone looking at their browsing activity, they respect your privacy by allowing you to skip that with the “Do Not Track” option. While these are functions that social sites like Twitter already has, do you think this is an ideal way to filter content to get users interested?

PSY you bore me

I am not a fan of PSY nor any of his works but what really stuck my curiosity is the success of his viral music videos.

Gangnam Style is an example of how fast and effective viral communications can spread the word. PSY, the korean singer has shot to stardom based on his ever popular gangnam style. Ever since then he has been riding on this success for quite some time now and he has now announced his second hit, ‘Gentlemen’ as a sequel to Gangnam style. I see a really interesting way of how he brought publicity for himself simply through youtube videos alone. Some of the key factors that differentiates him from cookie cutter singers is that he gives the audience Content, Entertainment and Visuals. Most of the time people are only interested in what benefits them, what amuses them or what deserves their attention. In this case, humor is one of the main point in his music videos. The new video also have PSY making a fool out of people. He pulls the chair off a girl, throws his jacket at someone or even attempt to stall time in the lift by pressing on every floor on the expense of a passenger having a bad stomach ache. In addition to just humor, videos is still one of the most consumable medium to date.