This advertisement for baby carrots just shook me off the chair. They actually made healthy food so annoyingly attractive through unhealthy food advertising. LOL. Clearly, simple healthy food lacks good marketing effort. I for once believe that the whole ‘re-skinning’ process is not just merely putting on hippy looking visuals but rather using stronger messaging. Perhaps this advertisement has taken a more outlandish approach, but one that mimics how a typical junk food commercial might actually behave. I wonder if successful advertising means mirroring the traits of another category. Regardless, this ad has gotten my attention nonetheless.
Got to love how creativity blossoms in Thailand. They make almost every awesome ad seemed so easy, so pioneering. One of the best formula for success has always been to nail the brief with what it is suppose to sell. Not only does viral content helps to garner traction, such ads touches people’s hearts, getting them all warm and fuzzy. Evoking this sensation that make them want to share or even rethink of their fortunes. Interestingly, in this ad the little boy isnt the typical frail little brat but a rather chubby looking boy hero. When it comes to an insurance ad, nothing beats getting the right message across through the emotional route.
Ah, its Christmas again. We shall be expecting the proliferation of creative works from brands in this festive season. Check out this funny commercial from Oral B. I have to say I had such a good laugh at this ad. Sometimes, you really don’t need an excellent script. All you probably need is the daily humour brought to life. Brilliant stuff from Publicis UK.
This ad by Saatchi & Saatchi, Bucharest, Romania for United Way might seem like a very simple ad but I do feel the message is well conveyed and extremely impactful. Cutting down the layers of flashy details, going straight to the core of the message, the ad communicates the importance of changing lives. We see a sad old lady, a dirty little boy and a gritty looking man transforming in the videos. Their differences in appearance was well illustrated from the beginning to the end of the video. Clearly, what we see in our daily lives can be changed through the little actions we do. Donate generously.
BIG BIG thumbs UP to all the kick ass creatives in Ogilvy Beijing. This activation communicated a very important message in one of the most impactful approaches we have seen so far. People tend to be reminded when they are engaged mentally and physically. To a certain extent when an ad results in an action, it gives remembrance. This ad combines emotions and actions. And thats really clever execution. It successfully stunts the audience and captures their attention. Great work for Volkswagen.
I actually liked this ad very much and the interesting approach to saving water was indeed quite a surprise. The twist in Colgate’s The Tap ad shows a pair of hands filling up water and soon we see a little young girl with dirty hands drinking directly through a stream of water while a man carelessly leave the tap running. Colgate wanted to communicate the message that people waste up to 10 liters of water when we brush our teeth leaving the tap running. And, that is actually equivalent to almost more than what most people in the world have in one month. Very powerful communication approach.
There was a time when agencies would work closely with clients and through bilateral working relationships, developed an implicit chemistry for marketing products and services. When social marketing begin ploughing through the way we advertise brands, it changes the mechanics of how we see ourselves believing in brands again. Despite word of mouth marketing being a widely used method of convincing consumers, not many has taken a deep thought as to why it is possess such viral effectivity. The reason has always been ‘trust’. With trust, people loosen their guard and they tend to allow brands to actually ‘interrupt’ and begin the cognitive selling process. Toyota came out with the ‘Try my Hybrid’ campaign in Norway, leveraging on social media via the mobile environment. Showing real Toyota Hybrid owners, they allowed others to take their Toyota Hybrid for a ride with no strings attached. This generated massive traction and instantly became a hit. I guess nothing beats a real test drive from a sincere ‘salesman’. In this case, a real Toyota Hybrid driver. Realvertising.
Traditional advertising is often associated with print ads that daunts upon you with a surfeit of hard selling copywriting accompanied by bland product visuals. On the contrary, there is still beauty in every media regardless of its mundane nature. Nice amusing yet insightful ads are a pleasure to the viewers, it communicates the message without much convoluted details. Take these ads by advertising agency, Delantero, Fortaleza, Brazil for example. Despite having longer than usual headlines, they are a pleasure to read, watch and understand. Despite the world now recognizes digital media as the new kid on the block, the idea of novelty in print ads still has a long way to go. Personally, these ads for Zona social media week are beautifully drawn and crafted. Love the concept and humor behind these quotes.
And here’s two ads for Pantene by Grey, Lima, Peru. Again it does not take one too long to decipher the hidden message behind these ads. What piqued my interest is how some ads would generally be able to guide their viewers in the direction for them to understand the message. Interestingly, smartly crafted visuals alone without surfeit of crapulous data is succinct to illustrate a good message. To say the end of print is upon us, is a statement far from reality.
Don’t you just love ads that aims to bring on more laughter and less of the hard selling product driving mundane? BBDO, USA did these commercials for Snickers for their bite sized Snickers. The idea was simple. Basically, it is the why-didn’t-I-think-of-it formula, leading to a retrospective from the past. We see possible causes to why a simple idea like this wasn’t implemented. Both commercials illustrates hilarious outcomes as to why this had happen. Check them out. These days, fun-vertising simply garner a lot more attention than traditional advertising – great copy with nice visuals.
If you have seen previous GoDaddy commercials, it shouldn’t come as a surprise seeing scenes of women in lesser than usual outfits, in rather intimate scenarios. With a promise to cease such content, it’s Bodybuilder ad now features a lot of hardcore beefy and muscular men dashing across the streets towards the spray tan store. Eliminating the load of zany yet sexually implicit ads, it hopes to elevate from a rather low acceptance level. This is just one of the two ads that will be featured during Super Bowl XLVIII on February 2nd. While ads work very well with a significant social attention, the is always a fine balance between notoriety and fame.