Corporate Identity

Posted on by Zack Chia

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A post from Trend Hunter aroused my interest for graphic identity by how it significantly deviate itself away from the usual boring look and feel. The experiment was done on Wigan Little Theatre’s logo where Sam Lane attempted to reconstruct the logo by disassembling it and rearranging it into unique layouts. The result is something new altogether. By using the existing logo, bearing its equity, the new design is a play of the old one. Interestingly, design can sometimes be convoluted yet so simple and adaptable. Again, this might just be another example of how we can tap on design thinking for our daily work or routines.

“We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.” – Tim Brown.

Beautiful Tea boxes

Posted on by Zack Chia

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One of the most amazing things in design that would evoke a sense of emotional attraction is the way we design the packaging of the products we market. In fact, how many times have you actually made a purchase because the item looks so appealing, so cute and so irresistible that you know you just have to own it for the sake of it? We are all guilty of doing that. These beautiful tea boxes are designed by Flora Chan. They are inspired by classic book titles and the packaging is amazing. I actually like the designs and the colors that comes with it. It comes with a bigger storage box to house all the other tea boxes in. Known as the set of six ‘Prologue Tea Co.’, it is one that has impeccable construction details with minimal design on the facade. It does however, give one the excitement to open it and explore the contents. The lovely book titles are designed into graphic labels which are tastefully sticked on the boxes. We have legendary titles like ‘Lolita’ and ‘The Great Gatsby’. So now, as a tea lover, Im sure the chances that you are a book lover would also be relatively high isn’t it? Enjoy your tea while you read.

Eat my business card!

Posted on by Zack Chia

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As funny as it might sound, it is actually pretty interesting to have a business card that is edible. In fact, there is a fun element to it when we give a standard creative collateral, a little creative twist to it. Six Taste catering for this case has made the event an unforgettable one by creating their tasty business cards. I do agree that people tend to discard off the business cards they receive. However, to have people munching on one is very unusual. That alone would create an impression. After all, the purpose of a business card would be to create an impression on your first meeting. Interesting, unusual yet refreshing idea.

 

The Littlest Ad Agency

Posted on by Zack Chia

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This easily qualify as one of the interesting business card I have seen for this year so far. While it does has some similarities to the idea that IKEA used for one their direct mailers, it is still interesting as the application is different. An ad agency called The Littlest Ad Agency just did these lovely business cards which open up to a lovely well illustrated character at her table. Cute and very lovely.