Night of fun


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It was a splendid experience at the Mad Men Attic last night. Speaking of nice finger foods, great booze and an ambience that got the crowd high all night, this event has it all covered. They even throw in a live fashion show. “Riot”, was the theme for Renoma’s launch event for some of their new collections. This PR event created a rather unique way of showcasing their runway within the industrial inspired interior of the club. Situated right on top north canal road, the location is ideal for office crowds as well as evening creative hippies like us. (HA!) Afterall, its the Mad Men Attic right? Anyway, Renoma in Singapore has gained quite a bit of traction in terms of it’s marketing and has encouraged a great deal of support thus far. Having an event this personal, draws the brand even closer to their fans, regulars and advocates. I’m starting to like the idea of going for a fashion show with free booze, great ambience and lots of insane company!

Creativity VS Practicality

Every now and then we lament about our jobs as creatives. Most likely our complains revolves around that fine line between producing creative work or commercial works. It is never easy for creatives to make that balance between doing something really cool OR something that pays really well. Doing good work requires that one really love it and not doing it for other purposes. Multidisciplinary design and production studio, Eskimo made a video which gives us a more realistic account of the lives creatives lead. The video had several creatives sharing their experience and ideas. Some of which, is really worth sharing. Have a look at this video.