I love crowded sourced content. The power of people cannot be underestimated. When curating popular content, one must anticipate spontaneous reaction from their fans. Take McDonald’s, Australia for example, their newly released social film was directed using script provided from over 3 million fans. They helped gave creative ideas, copy and direction for this movie. The film, “Loaded”, was created in slightly over two weeks with an episode being launched almost every 3 days in tandem to its gathering of ideas from their fan base. It helped mould the final movie which lasted almost 8 minutes. Not only is it humorous, its also very creative. Be sure to watched till the end credits! Well, its basically french fries doing most of the talking!
Crowdsourcing has been one of the most widely leveraged approach when it comes to valuable information from the targeted audience, managed at the right cost. Take a look at Pashadelic, a Japanese web service as well as app which aims to provide discerning photographers and photo enthusiasts the platform to obtain images of the best spots on earth where the best pictures can be taken. The service aims to provide fans the platform to share photos and share their most ideal spots for taking such amazingly breathtaking photos. Here are some nice images of Mt Fuji, extracted from the service. These images are simply mind-blowing.
(photos by tsugiur and takuya suda)
Source : http://bit.ly/16PilSP
Crowdsourcing is definitely one of the potential options when it comes to good and effective marketing. You listen to what your consumers really want and at the same time let them plan for you. Because ultimately, their voice makes an impact to their purchasing decisions. Getting your fans engaged with your campaigns is vital because they play an essential role in determining whether your campaign will go viral at a much faster pace. A friend’s endorsement is way more effective as compared to a brand declaration. More and more brands these days are achieving great success as they harness the essence of effective crowdsourcing.