Everyone is born an athlete

Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.

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Huawei smart watch

The Apple watch had been on the news for a while now and since then, a lot of companies have begun their development of smart watch technology. The upcoming Huawei smart watch for their Android Wear tech have been hitting the news lately. The tech company’s strategy to adapt designs for their female audience proved largely well received. In addition, there is now plans for interesting new modifications for their second release in the pipeline. Looking at what Apple is doing, Huawei provides similar options for people to select the type of accessories that comes with the watch. With plans to allow customisation to watch faces and colour palettes, there is diversity for buyers. This emerging competition inevitably benefits buyers after all.

To die in style

Like they say, if you are going to die, you rather do it in a glorious fashion. This video speaks it all. Saatchi & Saatchi, New Zealand has created amazing work for the Toyota Hilux. They not only dramatises the idea, the content is both extremely hilarious and engaging. An alternative approach towards selling a commercial vehicle with lesser traction compared to Toyota’s flagship models. Nice.

 

Heritage and beyond

Design solves solutions for our clients. At the same time, we designers infuse our understanding of the brand and its heritage into our work. We blend in different perspective of the product while blanching out the unnecessary elements. A packaging that resembles an old school pharmaceutical bottle, the Tsikoudia, is a distillate from the marc of Roussanne grapes by Manousakis Winery. Premium yet mysterious, this is the epitome of a drink with healing abilities. From the design of the label, the illustrations portrays a Minotaur working in a vineyard cladded in traditional Cretan costume. Very epic and interesting. Packaging is significant as the brand’s first layer of communication to its consumers. See more amazing design works by designer, Marios Karystios here.

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Loud and clear

This advertisement for baby carrots just shook me off the chair. They actually made healthy food so annoyingly attractive through unhealthy food advertising. LOL. Clearly, simple healthy food lacks good marketing effort. I for once believe that the whole ‘re-skinning’ process is not just merely putting on hippy looking visuals but rather using stronger messaging. Perhaps this advertisement has taken a more outlandish approach, but one that mimics how a typical junk food commercial might actually behave. I wonder if successful advertising means mirroring the traits of another category. Regardless, this ad has gotten my attention nonetheless.

Responsive print ad?

To some people, this might seem a little overrated but I do think it is a rather smart idea from Ogilvy Portugal. Using just basic folding lines, creative work can illustrate the easy peasy way of making websites seemed so fun and responsive. This ad from Correio da Manhã emanates the level of responsiveness of their new website through basic traditional print. How cool is that? I guess it certainly helps to pique some one’s curiosity to actually want to visit the website. Interestingly, this is the sort of work that gets very low recall value but yet triggers high engagement. Nice.

Golden Pillow

In where I stay this would be the perfect example of what the locals would term “Golden Pillow”. The chinese community created a curry bun where dough stuffed with curry chicken would be baked to a crispy golden brown, packed with yummy chicken within. While this does look exactly like how the Chinese would envisaged, it is no ordinary Golden Pillow. Kyoto-based artist Yukiko Morita created her bread lamp out of her extreme love for bread and have this as an art piece. Displaying it in her room, the artist truly set an example of how love supersedes reality.  Calling it the Pampshade, bread lamps made up of real bread has been constructed using LED, batteries and a secret formula. Note she not only have the classic baguettes, she also developed croissants and many other different bread loaves. The brilliant execution comprises of a layer of resin coating to prevent the bread from moulding or rotting. Amazing work for the 2014 Tokyo Design Week. Beautiful aren’t they?

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Creative LEGO direction

Ha! Gotta love the styling and idea by Buenos Aires-based art director Alexandre Tissier. Apparently he has developed a series of interesting ads with the idea he conceived as fiction meets fiction. I love how he conceived the idea, merging heroes with other fun storylines. Interestingly, these combinations gave the message of creativity and building. Both of which, are symbolic to LEGO’s reputation for toy imaginations.

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Giant lunchbox

One of the commonly used creative approach for outdoor advertising. The ‘bigger-than-life’ approach to create attention. McDonald’s restaurant in Sydney, Australia has executed a large scale stunt where they erect a giant size kid’s lunch box done up with vivid colours and an amazing facade! DDB Sydney headed the project and has implemented this outdoor activation to move around Australia. Major cities like Perth, Adelaide and Melbourne will see this big lovely lunch box hitting their streets! This surprise is actually another exciting pop-up restaurant to give McDonalds fans another interesting dinning experience.

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