This video has certainly piqued my interest. Very compelling video from Adobe as they collaborate with GMUNK for an amazing creative execution. Working intimately with the creative community to curate very special and innovative approaches, the Adobe identity goes through a creative process of polishing where it sees itself progress with time. GMUNK’s work epitomise excellent creative flair.
Props to the team working on this project:
Production Company: VT Pro Design
Director: Bradley G Munkowitz
Design Directors: Bradley G Munkowitz, Michael Fullman
Technical Director: Michael Fullman
Director of Photography: Kevin Gosselin, Joe Picard
Process Photography: Sam Cividanis, Christian Bruno
Graphics Animators: Michael Rigley, Michael Fullman
Editor: Bradley G Munkowitz
Process Editor: Sam Cividanis
Music: Keith Ruggiero ( SoundsRed )
Colorist: Prince Wesley Hare
This is genius. Finally, we are seeing inking innovations come to live on actual execution. So, I have come across several products attempting to use such reactive paints that changes or unveils depending on its environment and I must say, such inventions to make things pretty has little or no relevance at all. This Heineken beer can’s hidden design not only extrudes beauty, it also has a reason for doing so. While the can illustrates a big iconic red star in the middle, the white lines around the icon actually unveils blue splashy vines of water designs when the can reaches a freezing temperature. What a wonderful idea that not only makes a it a joy to look at but also a valid reason for design. Created by Raison Pure, these designs are awesome.
Really? Getting three Manchester United soccer stars to endorse meatballs? This three-minute meals concept manufactured by Korean food company Ottogi features Robin Van Persie, De Gea and Januzaj in their trademark stances while mixing between scenes of meatball dishes. While performance for the club has been on the rocks lately, popularity for the club remains strong. This promotional ad is an example of continuos support, albeit it does look a bit weird.
Ahem~ “dear mainland”, Duncan/Channon USA has done some really lay back TV commercial for beer company, Kona Brewing. What we see is two chilled blokes living the life completely quite the opposite of many of us sloggers in the office. What really resonates with me is how nice these ads actually emphasise the meaning of taking a break and relaxing those fingers at work. So much in brand to what Kona Brewing wants to relate to their audience, these work shouts out the brand in subtlety.
I don’t recall seeing a lot from National Geographic lately, but this new series of interesting visuals are actually quite hilarious. In order to promote the National Geographic Collection for nature images, Brazilian photo agency Diomedia took on a rather interesting approach. They began featuring animals taking selfies. With the most humane poses and oddest locations, these animals unleash their vanity. While print advertising is slowly facing a decline, those that appear generally make an impact.
An article on Mashable reports that Apple’s EarPods might feature heart rate and blood pressure measuring functions in the near future. More rumors surround this discovery with claims that Apple might have this new innovation as part of their future Apple wearable line. Most notably the iWatch. These were rumors from Secret, an anonymous app which sometimes feature juicy news that might not pass off true. Interestingly, if these rumors were true, it does make sense that Apple tied up their products with something that benefits their users.
Companies are tapping vigorously on functions within their organizations to create core competencies and developing them into an competitive advantage. Such is a great example of effective use of competencies where technology, design and strategy propel innovation. These features add value and improve the daily lives of people like you and me. And I think its a pretty smart and valid integration of functions. However, such innovations remain a novelty in today’s context still.
What happens when you pick the minds of very creative people and have them all rounded up cracking ideas for something zany? You get truly astounding work. The Art Director’s Club has since invigorated a huge following of creatives, creating brilliant ideas through creativity, design and experience. For Young Guns 12’ competition this year, three members of the Young Guns, Julia Neumann, Jordan Bruner, andJamie Carreiro proposed the ‘Reanimation Game’. Interestingly, it defies all norms of a typical game setup. Characters in the game they designed would never perish and instantly resumes in an entirely new visual setting as it plummet off dangerous structures. The styles are works by over 45 artists and effectively communicates the idea of a reanimation. Check out the game here.