Wearing art

Well, Im a fan of good design but i am also a huge fan of hilarious design! Personally, i find the works of Melbourne crochet designer Phil Ferguson to be very intriguing. In fact, it is loud, cool and very attention seeking. Also known as Chili Philly, he created large crochet with inspiration from all kinds of food. We see pizzas, tacos and a lot more. What is interesting from his work is the way he envisions his designs – they were very much not meticulously planned but rather a moment of creativity. I really liked how he brought art to life. Speaking of wearable art, i do think the definition of wearability can be defined individually.


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Eating LEGOs?

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As much as creativity is concerned, being able to swap a couple of bricks and stacking them up all pretty isn’t going to make much of an impact. What’s really amazing is being able to create and built functionality into LEGO bricks. Especially one that serves to improve your daily routine. AstonishingStudios’s new creation is actually a ‘Cheerios Cereal Maker’. It is powered by the LEGO Mindstorm technology and is able to dispense one bowl of cereal together with milk. Check out the video to see more innovative details about the machine. It can be powered by a two Euro coins. The storage is also highly reloadable with enough space for your spoons and a bottle of milk. Awesome.

Talking fries

I love crowded sourced content. The power of people cannot be underestimated. When curating popular content, one must anticipate spontaneous reaction from their fans. Take McDonald’s, Australia for example, their newly released social film was directed using script provided from over 3 million fans. They helped gave creative ideas, copy and direction for this movie. The film, “Loaded”, was created in slightly over two weeks with an episode being launched almost every 3 days in tandem to its gathering of ideas from their fan base. It helped mould the final movie which lasted almost 8 minutes. Not only is it humorous, its also very creative. Be sure to watched till the end credits! Well, its basically french fries doing most of the talking!

Huawei smart watch

The Apple watch had been on the news for a while now and since then, a lot of companies have begun their development of smart watch technology. The upcoming Huawei smart watch for their Android Wear tech have been hitting the news lately. The tech company’s strategy to adapt designs for their female audience proved largely well received. In addition, there is now plans for interesting new modifications for their second release in the pipeline. Looking at what Apple is doing, Huawei provides similar options for people to select the type of accessories that comes with the watch. With plans to allow customisation to watch faces and colour palettes, there is diversity for buyers. This emerging competition inevitably benefits buyers after all.

Life’s short play hard

You don’t see amazing feats like this everyday. Compared to Jean-Claude Van Damme’s leg split for Volvo, this is bringing it even higher.  NVIDIA’s recent video for their new device, the NVIDIA Shield TV, push sky diving to its limit. One cannot stop but applauded their daring move. Take a look at the video. A plunging living room with the diver literally strapped to the sofa, enjoying his drink and playing his video game. All these while he falls freely down from high above. Skydiver Jeff Provenzano, straps himself to the living room which was flung out of the plane in mid-air. He demonstrates mad skills as he combats the spinning platform at high velocity WITHOUT failing to enjoy his console game! Is this even real? This is definitely a very solid approach to garner attention from their consumers.

The fastest click

It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.

The dash

Extreme is the word! Check out this awesome marketing effort from The North Face, Korea. I love how they build suspense and anticipation! Innored, South Korea, had a pop-up activation in Seoul where they position in the middle of a mall, a south pole camp set up. The experience first start off with the user being given a visual teaser with a VR glasses as they sit on a dog sled. This gave them an assuring impression that they were merely just simulating a virtual tour. Before you know it, the action starts off with the huskies literally pulling the sled, slamming through those snow walls! The ride gets really fast as the user now dashes across the mall and is given the opportunity to grab an awesome jacket from The North Face! Just check their facial expressions! Excellent!

Heritage and beyond

Design solves solutions for our clients. At the same time, we designers infuse our understanding of the brand and its heritage into our work. We blend in different perspective of the product while blanching out the unnecessary elements. A packaging that resembles an old school pharmaceutical bottle, the Tsikoudia, is a distillate from the marc of Roussanne grapes by Manousakis Winery. Premium yet mysterious, this is the epitome of a drink with healing abilities. From the design of the label, the illustrations portrays a Minotaur working in a vineyard cladded in traditional Cretan costume. Very epic and interesting. Packaging is significant as the brand’s first layer of communication to its consumers. See more amazing design works by designer, Marios Karystios here.

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Think and act

I often joked with my girlfriend that it would be extraordinary if we could text and drive at the same time without difficulty. “Unless we can type with our brain, this is not gonna happen, baby.” I replied with a smirk, assuring her that this day will come and sure enough, it has happened. At Stanford’s Neural Prosthetics Translational Lab, the researchers have created something transformational – a brain computer interface (BCI). Patients equipped with the BCI is able to type up to an average of six words per minute. Now, bear in mind that the project is in it’s infancy stage. As much as this might sound like a conservative figure, I believe it is the first step towards Neural automation. With the help of a brain controlled cursor, the patients used this platform as means to type the words they want. More of this groundbreaking news can be read from DigitalTrends here.

But the fact that technology is moving towards turning thought into action is definitely a feat worth mentioning. Not forgetting, how much we can do when we fuse this technology with human creativity.