It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.
From a digital perspective, we have witness quite a hand full of such ads. These ideas somehow never fail to make me smile. I actually like the effort of bringing something to live especially when it is done using simple easy approaches. A creative execution from BBR Saatchi, Israel. We see how Ford Explorer can easily communicate its innovation in 3 very interactive print to digital execution. Always good to have more of these ads around isnt it?
A rather interesting way to sell their burgers. McDonald’s have just came out with a rather innovative way to get their customers to order their signature burgers their own way. McDonald’s new create your own gourmet burger iniative in Australia is pretty interesting. It allows their customers to customise their very own burger. How cool is that? Check this guy’s burger at the end of the video!
I loved the 80s. Being born in the 80s meant my early childhood was spend on this really really awesome era where we got nice cartoons, toys, pixelated graphics, cars and lots of crazy stuffs we don’t see these days in the digital age. I still collect vintage toys which reminiscence my time when i was a kid. Nostalgia is definitely one of the emotions that sometimes spun brilliant creative work. Check out SquirrelMonkeyCom and their take for the 80s. They recreated what seem like today’s technology appearing back in the 80s. Oh i love how they crafted these really awesome videos. Check out these videos below to see how today’s Google, Wikipedia, Skype…etc would look like on a 80s operating system!
Finally!!! The day where robots would compete like gladiators brawling gallantly within enduring walls of the colosseum. Japan’s Prime minister, Shinzo Abe has decided to take robot battles towards a bigger magnitude! He announced to JiJi Press saying he has plans to hold an Olympics catered for robots by 2020. Despite efforts for Tokyo to hold its Summer Olympics in 2020, this new idea of Shinzo Abe should materialise as a separate event. Robot concepts like Gundam spun off from Japan as manga and animations, and it wont be surprising the nation has plans to drill out something as crazy as that.
I refer to a post on digitaltrends with regards to the possibilities of Samsung coming out with a new smartphone incorporating an iris-scanning security feature. Thats what we call future technology! Obviously such feature is what we often see in the movies. As reported, a hint from a tweet published on official Exynos Twitter account gave it away. The image you see a hypothesis of such innovation coming our way. Seriously, what is Apple doing anyway? And to think im actually waiting for the new iPhone! Users are tired of the swiping action, we need something new. Of course im exhilarated by this news, though I do have my own reservations on the feasibility of such features. Remember the last time they implement new awesome features that didnt exactly work like they do on their videos? Apparently some new features from Samsung tends to less useful but technically exciting. The article speculates a possible installation of this interesting feature on the Galaxy Note 4. Lets keep our fingers crossed.
Shopping has become increasingly convenient. And that is extremely scary. While it is ubiquitous that online shopping is extremely convenient and easy, the next step of shopper marketing is ensuring it is less elusive to anyone at any given time. Comptoir des Cotonniers, a retail chain in Paris is taking on the approach to completely revolutionise shopping by making it more than just plain convenience. They are taking it another step higher by leveraging on locations outdoor. This idea of using billboard to execute direct shopping is almost immediate and powerful. PowaTag, allows us to make purchases almost instantly with just our phone. Through these ‘shoppable’ billboards, we can use BlueTooth or QR codes to access straight to our wallets and make purchase. Items purchased can be delivered almost within 48 hours. Perfect.