Clients always loved originality. The truth is, not all of them have the courage to go for it. Now, when it comes to originality, advertising agency, Voskhod, Yekaterinburg from Russia, demonstrated the real deal. As literal as possible, they showcased originality right on the spot on a billboard. Their client, Double Grill&Bar, would like to have their billboard done with exceptional execution. What appears to be a nice image of a steak right smack in the middle of the junction on a giant billboard, is going to give us a little surprise. In the night, they would literally ‘grilled’ that billboard and burn the image on the billboard. And they did. Im actually impressed by the result. Nice burnt marks were created, simulating actual grill lines on the picture. Amazing.