These days, I have been spending a large part of my time crafting experiential event experiences for a bulk of my clients in the agency. This work comes as a nice inspiration to some of the projects Im working on. One of the amazing technology that was ever created would undoubtedly be the Kinect. London based experimental architecture and design studio, Minimaforms created speculative life-like robotic environment which demonstrates how future driven environments could possibly allow for new forms of communication on a daily basis. The AI adopted by these robots have been created with the ability to learn as well as explore behavioral interaction with people. All these is made possible with the Kinect while making use of data scanning technology from Processing. Generally, it detects physical presence while cameras capture real time streams and processes them with blob tracking together with optical flow analysis to locate gestural activity. What is amazing is that the team also developed more complicated scenarios which made behavior patterns much better analyzed as well as refined. Recently displayed at the FRAC Centre and Theodore Spyropoulos, Minimaforms co-founder and AADRLdirector, will be speaking at the next edition of Resonate festival taking place between 3 and 5 April 2014 in Belgrade.
Check out the youtube video: http://www.youtube.com/user/virginmobileusa
Another magnificent work from advertising agency, Mother. This time round they explore an alternative to the standard and traditional approach to advertising for Virgin Mobile. Using youtube as their channel of advertising, one can only imagine great creativity being injected. Go on, check out the video. It is very amazing and get ready to be sold by them. Brilliant work.
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
Being an innovative and bold leader, Richard Branson lives up to his name. Under his leadership, Virgin Atlantic had enjoyed significant success in all areas of their business. One of the key positioning for Virgin Atlantic would be the experience of flying. They emphasize this further by bringing the experience outdoors. Through the element of surprise, they gave the public a glimpse of what they would enjoy should they fly with Virgin Atlantic. You see an ordinary yet comfortable bench, then without much suspicion, you take a seat, ONLY to realize the drama that is about to unfold. You are greeted by stewardess clad in red uniform approaching you with drinks, you could see a drama, a real game taking place as well as the luxury of having a meal. This approach leaves a rather deep impression in the minds of the people and would generally keep them captivated by the surprises they get. A great way to share your airline’s brand experience with people who might not have try it before and potentially spur a successful conversion.
Brilliant work from Perrier. One of the formulas in great work is the art of storytelling. But it works even better when you bring the story to life. A new digital experience bought to life that is also compatible on mobile and tablet. “The Secret Place” is a secret party in Paris from which there are a total of 60 different characters involved. While you scan through the video to find the treasure, which will allow you win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or even New Year’s Eve in Sydney. Great advertising leveraging on the user’s experience. Both entertaining and engaging.