We have yet another funny commercial from Footlocker in collaboration with BBDO New York. This time featuring NBA players James Harden and Stephen Curry. It starts off with Stephen storming into the recording studio stopping Harden from continuing his music recording session. Harden wishes to progress his career more by developing his music talent. His concept of staying “Fresh” while being ahead in his career, was busted with Curry advising him to go get that freshness at Footlocker. A nice way to put across the brand message from an in-story script approach where we see a nice honest scene between two friends here. Thanks to Curry, Harden realizes his crappy recording after a play back. Interesting yet amusing approach to make celebrity endorsements less mundane.
Most people would instantly switch their mind off the moment commercials start hitting their screens. Commercials to them is an instant interruption. What we really want to do these days is to get them out of this paradigm. Of course, celebrity endorsements are by now, ranked the most utterly trashed way of product marketing. They get paid lots of money to say awesome things that really doesn’t appear so. Footlocker wants to make sure that their spokesperson, NBS player Blake Griffin, make it a point to say the truth. And that is how truly kick-ass Footlocker is. In addition to that, Blake also talks about how the brand actually make him shine at his best. Check out the amusing approach BBDO New York adopted for this commercial. Great job.