#France – Zack Chia

Jaguar

Posted on August 9, 2014 by Zack Chia

This is probably one of the best combination between style and sports. Obviously cycling as a sport has revved up a lot of attention over the years and the sport garnered enough support globally to have gotten itself a noticeable position in the sports world. Now, having that kind of attention isn’t enough but strapping that idea together with automobile giant, Jaguar, creates a whole new level of experience. Check out the Jaguar F-Type R Coupe together with its V8 exhaust engine. The “Special Vehicle Operations Builds F-TYPE Concept” was designed for Team Sky to provide support for their Tour in July’s time trial. What do you think of the design?

Euro 2016 logo

Posted on July 2, 2013July 2, 2013 by Zack Chia

Creating logos for corporate branding is an inherent part of a creative designer’s portfolio. Many creatives forsake creativity in an effort to submit to intransigent clients with mundane quality work so it is absolutely vital to ensure a good mutual relationship between both parties. I love how Portuguese studio Brandia Central put together a fine piece of work for the next European soccer championships. Early developments for the logo had already begun whilst the actual event is held in France 2016.

Developing a logo is no simple feat. It requires a great deal of synergy between both the clients and the designers to develop a logo that serves it’s purpose while maintaining it’s appeal. The studio came about an idea of ‘celebrating the art of football’ with three ‘Fs’ as it’s core idea: festivity, football, France. These are simple yet power values to instill for the event.

I personally like how they treat the logo and the little video which documents the design elements that accompanies it along. It shows a seamless experience of how the logo came about. There is so much life and energy in the video. At the end of the day, it is not just what’s nice, but what works.

News that flies

Posted on April 2, 2013April 2, 2013 by Zack Chia

This should have been an idea for most people by now. Well, at least for me I have always toyed with the idea of having small remote copters doing wonders in our daily lives. Here La Poste, France’s national public/private mail service has decided to go the innovative route by using the “Quadrocopter” to do the delivery. The copters are also controlled by mobile devices through apps. Looks cool huh? Fascinating.