What’s your Tabitat?

The demand for tablets continue to soar as it thrives to be the most commonly used mobile devices. Thus, replacing a bigger market share of mobile devices like laptops. And, it is not surprising that big brands like Samsung is one of the brand influencers behind the powering of this wave. Cheil Canada, the advertising arm for Samsung in canada has recently done up a series of TV commercials for the Galaxy Tab 3. With a campaign strap-line that is both personal and catchy, “What’s Your Tabitat?” It places a lot of attention on how you and your device relate to one another within your own very personal space.  An interesting angle of positioning the device making it so personal you almost felt like it is an integral part of your daily arsenal for work or leisure. We see a pattern in all three commercials with the voiceover character literally exposing his cover together with the filming crew as they blunder into the lives of the casts. This amusing intrusion of privacy makes you want to own that personal space even more. Smart as you would say, but I highly doubt if most of the viewers would think or would react to the message the way it was planned. Again, short commercials really need to push forward a strong message in a quick and crisp way. Especially, if you have a strong product positioning. Make sure your audience would grasp the idea in a split second. Otherwise, it’s the remote control “kick” thats coming.

Google Nexus 7

There has been a lot of hype lately since Google announced their newer version of their flagship tablet, the Nexus 7. We see the recent launch of tv commercials as well as published articles. Turns out that Google’s second version of the device is looking right set to exceed expectations of its predecessor set. It already has the newest version of Android, 4.3 Jelly Bean installed, not to mention, the looks to kill as well. You can see from this promotional video how the little boy survives from one phase in life to another with the help of his little digital buddy. It can be argued that humans are getting more dependent on digital devices, but the aid of technology is one that would improve and innovate our daily lives. Already we are seeing how a mom could interact with her son and how the tablet could help the boy complete his goal of public speaking. Well, for a start the device seems very promising. Now, how would the  Google Nexus 7 perform when you compare it with it’s competitiors on the market right now? Pitting against the likes of Apple’s iPad Mini or Samsung’s Galaxy Tab 3 7.0? Check out the table below for a nice illustration of specs and compare for the one which might best suit you.

iPad Mini


Galaxy Tab 3 (7-inch)


Nexus 7


Size 7.9 x 5.3 x 0.3 (in) 7.4 x 4.37 x 0.39 (in) 7.9 x 4.5 x 0.3 (in)
Weight 11 oz 11 oz 11 oz
Screen 7.9-inch LCD 7-inch LCD 7-inch LCD
Resolution 1024×768 pixels 1024×600 pixels 1920×1200 pixels
OS iOS 6 Android 4.2 with TouchWiz UI Android 4.3
Storage 16GB 8GB 16/32GB
SD Card Slot No Yes No
Processor Dual-core A5 1.2GHz dual-core 1.5GHz quad-core Snapdragon S4 Pro
Connectivity Wi-Fi 802.11b/g/n, 4G LTE Wi-Fi 802.11a/b/g/n Wi-Fi 802.11a/b/g/n, 4G LTE, NFC
Camera Front 1.2MP, Rear 5MP Front 1.3MP, Rear 3MP Front 2.1MP, Rear 5MP
Bluetooth Yes, version 4.0 Yes, version 4.0 Yes, version 4.0
Battery 4,440mAh 4,000mAh 4,000mAh
Charger Lightning connector Micro USB Micro USB
Marketplace Apple App Store Google Play Store Google Play Store
Price $330+ $200+ $230+
Availability Verizon, AT&T, Sprint N/A AT&T, T-Mobile, Verizon